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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0206	Virtual Discovery of İstanbul	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	The aim of course is to introduce every aspect of Istanbul. The course, geographical, historical, social, architectural, cultural features, emphasize the importance of Istanbul as an imperial city.

Learning Outcomes

The students who have succeeded in this course;
•To understand the importance of Istanbul
•to summarize Istanbul’s history and its topography as a city
•to describe the salient characteristics of Istanbul
•to comment on the social, cultural and architectural differences in Istanbul
•to examine the view of Istanbul in the Ancient Greek, Rome, Byzantine and Ottoman periods
•to identify the buildings in Istanbul according to their periods and typologies

Course Content

This course will explore historical city of İstanbul the context of society of Istanbul across its cosmopolitan, sophisticated culture.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of Istanbul Books on Istanbul	Complied Material
2)	Location and Geography of Istanbul;	Complied Material
3)	Names and Legends of Istanbul;Chronology of Istanbul;	Complied Material
4)	History of Istanbul; Pre-historic Period, Byzantion Period,	Complied Material
5)	History of Istanbul; Roman-Byzantine Period,	Complied Material
6)	History of Istanbul; Ottoman Period,	Complied Material
7)	History of Istanbul; From Republic to Nowadays...	Complied Material
8)	Midterm	Complied Material
9)	Architectural Heritage of Istanbul; Külliye (complex of buildings), Mosques, Palaces, Obeliks Baths, Fountains and Water Complexes, Churches, Synogogue, Towers, etc.	Complied Material
10)	Historical Figures of İstanbul; Byzas, Constantin I, Iustianus, Kommenoslar, Paleologoslar, I. Beyazıd, Conqurer Sultan Mehmed, Ulubatlı Hasan, Magnificant Süleyman, Mimar Sinan, Kamondo Family, Pierre Loti, Patrona Halil…	Complied Material
11)	Istanbul’s Disaster Timeline: Earthquakes, Fires etc.	Complied Material
12)	Life Culture in Istanbul; Simit (Turkish bagel)-Tea; Turkish Cafe, Seagulls, Doves, Cats and Dogs; Erguvan (judas-tree)-Tulip vb; Lüfer (blue fish)-Palamut (bonito)-İstavrit (truchurus);	Complied Material
13)	Cultural Life in Istanbul ; Museums, Theaters, Cinemas, Art Galleries, Universities, Festivals, Shoping Centers etc.	Complied Material
14)	Transportation in Istanbul; From “Şirketi Hayriye” to İDO, From “the Tunnel” to finucular,metrobüs and tram.	Complied Material

Sources

Course Notes / Textbooks:

References:

Anonim- Dünden Bugüne İstanbul Ansiklopedisi
Barbaro, Nicola (2007), Konstantiniyye’den İstanbul’a,
Bayrı, Mehmet Halit (1951), Yer Adları Ve Yer Adlarına Bağlı Folklör Bilgileriyle İstanbul, Hayat Yayınları, İstanbul.
Brown, John. P. (1868), Ancient And Modern Constantinople, London
Carbognano, Cosimo De; 18.Y’.In Sonunda İstanbul, Eren Yayıncılık.
Çelik, Zeynep (1986), 19. Yüzyılda Osmanlı Başkenti, Değişen İstanbul, İstanbul.
Dallaway, James (1797), Constantinople Ancient And Modern, London.
Deleon, Jak; Anıtsal İstanbul,Remzi Yayınevi
Dethier,P.A; Boğaziçi ve İstanbul, İst. 1993
Ebersolt, Jean; Bizans İstanbul’u Ve Doğu Seyyahları, İst.1996
Ergin, Osman Nuri (2003), İstanbul Şehri Rehberi, İstanbul 1934, Tıpkı Basım
Freely, John; Galata, Arkeoloji Ve Sanat Yayınları
Freely, John.; Istanbul: The İmperial City
Galland, Antoine (1998), İstanbul’ Ait Günlük Hatıralar (1672-1673), I-II, Çev. Nahid Sırrı Örik, İstanbul.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	12	% 5
Quizzes	2	% 10
Midterms	1	% 25
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	10	1	10
Quizzes	3	3	9
Midterms	1	15	15
Final	1	20	20
Total Workload			96

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3