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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC3091	Readings in Urban Studies	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor İLHAN ZEYNEP KARAKILIÇ
Recommended Optional Program Components:	"."
Course Objectives:	The course is designed to analyze the major changes in the Mediterranean cities and societies in the Modern Ages. The urban profile of the Mediterranean in the cinquecento, with the emergence of new social classes, (eg. picaroons), social and moral decadence in the urban side, paradoxical coexistence of the Spanish Inquisition and the deviations from the norm, economic boom which ended up in bankruptcy will be interpreted. Peasants who flooded into the growing towns, wages that lagged behind prices, immense expansion of the overseas trade, over-population and many other façades of this social metamorphosis will be analyzed hand in hand with the literary genres, archival data and various readings. The drastic change in the social profile which is perfectly portrayed in the shift from the chivalric romances to the newly-flourishing novel genre will be discussed.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course will be able to:
(1)Learn the urban structures and societies in the late Middle and Modern Ages in the both sides of the Mediterranean.
(2)Analyse the radical urban changes, -hand in hand with the rural metamorphosis, - in the Mediterranean basin, which simply constitutes a small model for the whole Europe.
(3)Analyze the drastic social changes in the Mediterranean cities with the emerging of the Modern State.
(4)Interpret the classical and new literary genres (e.g. Novel and picaresque novel) to analyze the urban societies of the age.
(5)Develop new skills to interpret the archival data (Avisos, dispacci, etc) to reconstruct the urban profile in the Mediterranean.
(6)Make use of visual data (engravings, miniatures, pictures etc.) to re-draw the social portrait in the Modern Ages.
Investigate the norms and deviations from the norm in the Mediterranean.

Course Content

This course aims to describe the social living of people who live in Mediteranean area.Culture, perceptions, religious views, occupations, art perceptions and other additional componenta will be analysed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	General Mediterranean geography: cities, routes, ethnic groups, etc.
2)	The Mediterranean city in the late Middle and Modern ages: transformation and transfiguration
3)	Major social groups in the Mediterranean basin.
4)	: Religion as the basis of outstanding political and economical clashes and its effects on the urban profiles.
5)	Criminal urban social groups and phenomena.
6)	Crime and punishment
7)	Norms and deviation from the norms in the urban societies.
8)	: The Spanish Inquisition and its reflections on social values.
9)	Midterm	Exam preparation and midterm
10)	Corruption and degeneration: Picaresque society.
11)	Seville-Algiers-Constantinople: Babel towers of the Modern Ages.
12)	: A corrupted sea: Corsairs and pirates. Danger in the seas and on land.
13)	Pauperism in the urban side. Oral presentation in the classroom (20 min)	Research project submission
14)	Urban catastrophes: wars, epidemic diseases and famine. Oral presentation in the classroom (10 min)	Research project submission

Sources

Course Notes / Textbooks:

Ders notu yoktur.

References:

Alexandre Cowan (ed.), Mediterranean Urban Culture, 1400-1700, University of Exeter Press, 2004.
Lila Leontidou, The Mediterranean city in transition: social change and urban development, 2006, Athens.
Italo Calvino, Invisible Cities, NY, 1974.
Giovanni Boccacio, The Decameron.
Miguel de Cervantes Saavedra, Don Quixote.
And other partial readings will be provided.
Diğer okumalar dersin hocası tarafından verilecektir.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Field Work	2	% 10
Presentation	1	% 10
Project	1	% 10
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Field Work	2	2	4
Study Hours Out of Class	14	4	56
Presentations / Seminar	1	10	10
Project	1	30	30
Midterms	1	2	2
Final	1	2	2
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2