PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC3091	Readings in Urban Studies	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor İLHAN ZEYNEP KARAKILIÇ
Recommended Optional Program Components:	"."
Course Objectives:	The course is designed to analyze the major changes in the Mediterranean cities and societies in the Modern Ages. The urban profile of the Mediterranean in the cinquecento, with the emergence of new social classes, (eg. picaroons), social and moral decadence in the urban side, paradoxical coexistence of the Spanish Inquisition and the deviations from the norm, economic boom which ended up in bankruptcy will be interpreted. Peasants who flooded into the growing towns, wages that lagged behind prices, immense expansion of the overseas trade, over-population and many other façades of this social metamorphosis will be analyzed hand in hand with the literary genres, archival data and various readings. The drastic change in the social profile which is perfectly portrayed in the shift from the chivalric romances to the newly-flourishing novel genre will be discussed.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course will be able to:
(1)Learn the urban structures and societies in the late Middle and Modern Ages in the both sides of the Mediterranean.
(2)Analyse the radical urban changes, -hand in hand with the rural metamorphosis, - in the Mediterranean basin, which simply constitutes a small model for the whole Europe.
(3)Analyze the drastic social changes in the Mediterranean cities with the emerging of the Modern State.
(4)Interpret the classical and new literary genres (e.g. Novel and picaresque novel) to analyze the urban societies of the age.
(5)Develop new skills to interpret the archival data (Avisos, dispacci, etc) to reconstruct the urban profile in the Mediterranean.
(6)Make use of visual data (engravings, miniatures, pictures etc.) to re-draw the social portrait in the Modern Ages.
Investigate the norms and deviations from the norm in the Mediterranean.

Course Content

This course aims to describe the social living of people who live in Mediteranean area.Culture, perceptions, religious views, occupations, art perceptions and other additional componenta will be analysed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	General Mediterranean geography: cities, routes, ethnic groups, etc.
2)	The Mediterranean city in the late Middle and Modern ages: transformation and transfiguration
3)	Major social groups in the Mediterranean basin.
4)	: Religion as the basis of outstanding political and economical clashes and its effects on the urban profiles.
5)	Criminal urban social groups and phenomena.
6)	Crime and punishment
7)	Norms and deviation from the norms in the urban societies.
8)	: The Spanish Inquisition and its reflections on social values.
9)	Midterm	Exam preparation and midterm
10)	Corruption and degeneration: Picaresque society.
11)	Seville-Algiers-Constantinople: Babel towers of the Modern Ages.
12)	: A corrupted sea: Corsairs and pirates. Danger in the seas and on land.
13)	Pauperism in the urban side. Oral presentation in the classroom (20 min)	Research project submission
14)	Urban catastrophes: wars, epidemic diseases and famine. Oral presentation in the classroom (10 min)	Research project submission

Sources

Course Notes / Textbooks:

Ders notu yoktur.

References:

Alexandre Cowan (ed.), Mediterranean Urban Culture, 1400-1700, University of Exeter Press, 2004.
Lila Leontidou, The Mediterranean city in transition: social change and urban development, 2006, Athens.
Italo Calvino, Invisible Cities, NY, 1974.
Giovanni Boccacio, The Decameron.
Miguel de Cervantes Saavedra, Don Quixote.
And other partial readings will be provided.
Diğer okumalar dersin hocası tarafından verilecektir.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Field Work	2	% 10
Presentation	1	% 10
Project	1	% 10
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Field Work	2	2	4
Study Hours Out of Class	14	4	56
Presentations / Seminar	1	10	10
Project	1	30	30
Midterms	1	2	2
Final	1	2	2
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.