PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SKY3002	Health Promotion	Spring Fall	2	0	2	2

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YONCA SEVİM
Recommended Optional Program Components:	None
Course Objectives:	The objectives of the course are to enable students to identify and evaluate factors affecting health, to understand the importance of health promotion and protection, to learn health strategies required for disease prevention and health promotion of individual, family and the community.

Learning Outcomes

The students who have succeeded in this course;
1. Define the concepts of health and disease.
2. Design the theoretic structure of health promotion programs
3. Analyse the factors affecting community health.
3. Define the global strategies for health promotion

Course Content

This course covers subjects related to the concepts of health and disease, protection of health, levels of disease prevention, health education, healthy life behaviors, strategies for health promotion and health promotion programs.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Health and Related Concepts	Courses sheets will be given weekly.
2)	Factors Affecting Health and Risk Factors	Courses sheets will be given weekly.
3)	Different Approaches For Health and Disease	Courses sheets will be given weekly.
4)	Disease Prevention, Chronic Diseases	Courses sheets will be given weekly.
5)	Protection of Health, Health Education	Courses sheets will be given weekly.
6)	Strategies For Health Promotion	Courses sheets will be given weekly.
7)	Healthy Lifestyle Behaviors	Courses sheets will be given weekly.
8)	Healthy Lifestyle Behaviors	Courses sheets will be given weekly.
9)	Midterm Exam
10)	Stress Management	Courses sheets will be given weekly.
11)	Healthy Eating and Physical Activity	Courses sheets will be given weekly.
12)	Healthy Eating and Physical Activity	Courses sheets will be given weekly.
13)	Holistic Health Strategies	Courses sheets will be given weekly.
14)	Health Promotion Programs – Case Studies	Courses sheets will be given weekly.
15)	Health Promotion Programs – Case Studies	Courses sheets will be given weekly.
16)	Final Exam

Sources

Course Notes / Textbooks:	Haftalık olarak verilecektir. / Will be given weekly.
References:	1. McKenzie,J. F., Neiger, B. L., Thackeray, R. (2012). Planning, Implementing & Evaluating Health Promotion Programs: A Primer (6th Edition). Benjamin Cummings. 2. Sharma, M., Romas, J. A. (2010). Theoretical Foundations of Health Education and Health Promotion. Jones & Bartlett Learning.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 20
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	27	2	54
Homework Assignments	2	8	16
Midterms	1	1	1
Final	1	1	1
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.