PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM4107	Positive Psychology and Career Management	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Recommended Optional Program Components:	Yok
Course Objectives:	The course is divided to different parts. For the first part main aim is to explain effects of positive psychology and positive organizational behavior on work life. At second part it is aimed to explain and discuss effects of individual and organizational career management on future decisions.

Learning Outcomes

The students who have succeeded in this course;
Students who completed this course completely will be able to
I- Learn general concepts about positive psychology
II- Realize importance of happiness and subjective well-being on life satisfaction
III- Learn the concept of psychological capital
IV- Realize the importance of work-life balance for job performance
V- Learn general concepts about career management
VI- List activities that are organized by organizations related to career management
VII- Realize the importance of personal features on career management
VIII- Write their CV
IX- Learn how to behave at job interviews

Course Content

In this course, concepts related to career management and positive psychology will be explained. During positive psychology part basic concepts of positive psychology, the concept of happiness, work-life balance and positive organizational behavior will be discussed. In the part of career management; individual and organizational career management, skills and values, CV writing and, job interviews will be explained.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction Positive Psychology	Textbooks and presntations
1)	Business life and career management	Textbooks and presentations
2)	The meaning of happiness and subjective well-being	Textbooks and presentations
3)	Positive emotions, self regulation and control	Textbooks and presentations
4)	Positive Organizational Behavior	Textbooks and presentations
5)	Work-life balance- SWOT Analysis	Textbooks and presentations
6)	Job attitudes and effect of positive psychology on work performance	Textbooks and presentations
7)	Review and Midterm	Textbooks and presentations
8)	Introduction to career management	Textbooks and presentations
9)	Career Management in organizations	Textbooks and presentations
10)	Individual Career Management	Textbooks and presentations
11)	Realizing your values and skills	Textbooks and presentations
13)	CV Writing and Job interviews	Textbooks and presentations
14)	General Review and Relationship between career management and positive psychology	N/A

Sources

Course Notes / Textbooks:	1. Positive Psychology (2009), by Steve Baumgardner, Marie K. Crothers, Pearson. 2. What color is your parachute? (2018), by Richard N. Bolles, Ten Speed Press
References:	Managing Careers: theory and practice (2004), by Yehuda Baruch, Prentice Hall.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	7	% 35
Homework Assignments	5	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Homework Assignments	11	33
Quizzes	7	7
Final	1	3
Total Workload		155

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.