PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM4104	Organizational Behavior for Engineers	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi CİHANGİR GÜMÜŞTAŞ
Recommended Optional Program Components:	N/A
Course Objectives:	This course covers the foundation for the study and application of behaviour in organisations. The goal for the course for participants is to be aware of organisational behaviour and its importance for organisational performance; and developing students' managerial skills. Attention is given to the three levels of organisational behaviour: individual, groups and organisations.

Learning Outcomes

The students who have succeeded in this course;
After completing this course students will be able to:
I- Have knowledge about basic organizational behavior concepts.
II-Identify and compare the effects of individual, group and organizational factors on productivity and employee attitudes.
III- Understand how organizations work and why people behave as they do in work settings.
IV- Learn the basic motivation theories and their application on workplace
V-Understand effects of culture and leadership on organizations and employee behavior
VI- Have knowledge about positive and negative effects of power and politics on organizational process.
VII- Identify basic factors that affect group and team behavior.
VIII- Learn how to manage inner organizational conflicts successfully

Course Content

During the course attention is given to the three levels of organisational behaviour: individual, groups and organisations. Topics that will be covered in the course for individual and group levels are individual behavior, personality and perceptions; motivation, decision making and creativity; ethics, workplace emotions and employee attitudes; team dynamics and communication. For the organizational level organizational leadership, change, culture, power and politics will be explained.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to field of organizational behavior	N/A
2)	Individual behavior, personality, values and learning	Tesxtbooks and presentations
3)	Workplace emotions, attitudes and ethics	Textbooks and presentations
4)	Motivation theories and Applied Motivation Practices	Text books and presentations
5)	Motivation Theories & Applied Motivation Practices	Textbooks and presentations
6)	Positive organisational behavior and Work-life balance	Textbooks and presentations
7)	Decision-making, Perception and Creativity	Textbooks and presentations
8)	Group Behavior, Team Dynamics and Communication	Textbooks and presentations
9)	Organizational power and politics	Textbooks and presentations
10)	Conflict and negotiation in the workplace	Textbooks and presentations
11)	Leadership	Textbooks and presentations
12)	Leadership	Textbooks and presentations
13)	Organizational culture	Textbooks and presentations
14)	General Review	N/A

Sources

Course Notes / Textbooks:	1. Organizational Behavior (2015) by Robbins & Judge, Prentice Hall. 2. Organizational Behavior (2015) by Steven L. McShane and Mary Ann Von Glinow, McGraw Hill 3. Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill 4. Organizational Behavior, (2017) by Jason A. Colquitt, J. A. LePine, M. J. Wesson, McGraw Hill Education
References:	Yok- N/A

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	7	% 35
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Quizzes	11	21
Midterms	6	15
Final	1	3
Total Workload		151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.