PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM4102	Knowledge Management	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi DİDEM YILDIZ
Recommended Optional Program Components:	None
Course Objectives:	Developing a basic understanding of the importance of knowledge as a resource in organisations. Identifying and applying approaches in managing individual, group and organisational level knowledge processes.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course will be able to
- Apply theories and practice of knowledge and intellectual capital management;
- Understand importance of knowledge management process on business and economy;
- Formulate action plans for knowledge intensive organisations;
- Distinguish industrial management era and knowledge management era;
- Analyse characteristics of knowledge intensive organisations.

Course Content

During the course theories and applications in knowledge management will be discussed. Knowledge management concept and its effect on organisations and economy will be explained. Effect of technological improvements and their relationship with knowledge management will be covered. Course will be supported via business cases that will be discussed in class.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction, Course Overview, Knowledge Management Concept	N/A
2)	Foundations of Knowledge Management	Textbooks and presentations
3)	Technology and Knowledge Management	Textbooks and presentations
4)	The Knowledge Creation Process	Textbooks and presentations
5)	Knowledge as a Strategic Asset	Textbooks and presentations
6)	Knowledge based organisations	Textbooks and presentations
7)	Developing a knowledge strategy	Textbooks and presentations
8)	Knowledge management tools and portals	Textbooks and presentations
9)	Evaluation of Knowledge Management effectiveness: Tools and metrics	Textbooks and presentations
10)	Networks and Social Capital	Textbooks and presentations
11)	Innovation and Knowledge Management	Textbooks and presentations
12)	Leadership and Knowledge Management	Textbooks and presentations
13)	Managing Knowledge Workers	Textbooks and presentations
14)	Global issues in knowledge management	Textbooks and presentations

Sources

Course Notes / Textbooks:	North, K.; Kumta, G. (2014): Knowledge Management: Value Creation Through Organizational Learning. Springer. Jashopara A (2011), Knowlegde Management: An integrated approach, 2ed, Prentice Hall Davenport, Thomas H. & Prusak, Laurence(2000). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press.
References:	Yok- N/A

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	10	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Homework Assignments	10	30
Midterms	1	3
Final	1	3
Total Workload		148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.