PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM4001	Technological Innovation and Entrepreneurship	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ALPER CAMCI
Course Lecturer(s):	Dr. Öğr. Üyesi ALPER CAMCI
Recommended Optional Program Components:	None
Course Objectives:	Understanding the linkages between technological opportunities, entrepreneurship and economic development is vital for the business today. This course is designed to lead the students to be aware of the role of technological innovations in the entrepreneurial process and to understand the process in which technology ventures are created to exploit such opportunities. The aim of this course is to provide students with a fundamental knowledge of technology entrepreneurship and technological innovation, to understand the different stages of entrepreneurial process and to explore how entrepreneurial and innovative activities are interconnected. During the semester, first nature of technological change and the creation of technological innovations are reviewed and second, the focus is turned to entrepreneurial process.

Learning Outcomes

The students who have succeeded in this course;
After completing this course students will be able to:
I. Develop an awareness about the entrepreneurial opportunities created by technological innovations.
II. Be aware of the link between innovations and entrepreneurship; how technological opportunities influence the entrepreneurial process
III. Understand the process of creating new technology ventures
IV. Have an ability to assess the value of entrepreneurial opportunities; a clear view of what is a valuable opportunity.
V. Understand the key components of entrepreneurial process such as building effective teams and increasing resources including financial ones.
V. Have knowledge about the growth stages of a new technology venture and ability to manage the growth process.

Course Content

Introduction to technological innovation and entrepreneurship
The links between innovation and entrepreneurship
From business idea to entrepreneurial opportunity
Creating an entrepreneurial strategy, competitive strategy and innovation strategy
Preparing business model
Preparing a business plan
Entrepreneurial risks and returns
Product design and marketing plan
Acquiring and managing resources
Organization and entrepreneurial team
Management of operations
Financial plan, sources of capital and deal presentations and negotiations
Profit and harvest
Leading a new venture to success

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of the course / outline/ syllabus A short introduction to technological innovation and entrepreneurship	N/A
2)	Entrepreneurship and Opportunities	Reading Chapters 1-2 in course book.
3)	Vision and the Business Model and Plan	Reading Chapters 3-6 in course book
4)	Competitive strategy and Innovation strategies	Reading Chapter 4-5 in course book.
5)	Risk and Returns/Creativity and Product Development	Reading Chapter 7-8 in course book.
6)	Marketing and sales/ Types of Ventures	Reading Chapter 9-10 in course book
7)	Course and Group Project Review	Review of previous chapters
8)	Midterm exam	Preparation for midterm exam
9)	Fikri Mülkiyet ve yeni girişim organizasyonu	Reading Chapter 11-12 in course book.
10)	Acquiring and organizing resources/Management of operations	Reading Chapter 13-14 in course book
11)	Acquisitions and Global Expansion / Profit and harvest	Reading Chapter 15-16 in course book
12)	The Financial plan / Sources of capital	Reading Chapter 17-18 in course book
13)	Deal presentations and negotiations / Leading a new venture to success	Reading Chapter 19-20 in course book
14)	Presentation of course projects	Preparaing course project files Preparing course project presentations and presenting course projects

Sources

Course Notes / Textbooks:	Byers, T.H., Dorf, R.C. and Nelson A.J. (2010). Technology Ventures: From Idea to Enterprise, 3rd Edition, McGraw Hill, New York.
References:	Timmon, J.A. (2009). New Venture Creation: Entrepreneurship for the 21st century. McGraw-Hill Irwin New York.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 5
Project	1	% 30
Midterms	1	% 30
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Presentations / Seminar	1	1	1
Project	1	25	25
Midterms	1	12	12
Final	1	12	12
Total Workload			134

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.