PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM2003	Accounting for Engineers	Fall	3	2	4	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi MEHMET EMİN YILDIZ
Course Lecturer(s):	Prof. Dr. YAMAN ÖMER ERZURUMLU
Recommended Optional Program Components:	None
Course Objectives:	1) Introducing the fundamentals of accounting, 2) Providing information about the relation between the fundamentals of accounting, 3) Explaining how the accounting principles are related to analyzing a company’s financial structure, 4) Explaining the impact of different approaches of accounting methods on the company statements, 5) Providing knowledge of how a company would be analyzed based on the information obtained from financial statements, 6) Introduce students the difference between financial and accounting analysis, 7) Introduce the students to newly developed IFRS principles and their impacts on book keeping.

Learning Outcomes

The students who have succeeded in this course;
I. Describe the fundamentals of accounting principles,
II. Construct fundamental accounting statements,
III. Forecast based on the accounting statements
IV. Define and analyze alternative approaches in preparation of the accounting statements,
V. Record business activities with respect to the rules of accounting,
VI. Analyze the accounting statements in order to examine the financial structure of the company,
VII. Compare how IFRS and US GAAP record for certain financial activities of a company,
VIII. Compare and contrast different companies accounting statements with respect to the method used

Course Content

Basic Financial Statements, Accounting Cycle, Merchandising Activities, Financial Assets, Inventories and COGS, Plant and Intangible Assets, Liabilities, Stockholder’s Equity, Income and Changes in Retained Earnings, Major Issues in IFRS and US GAAP

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Basic Financial Statement	Read Chapter 1
1)	Accrual Accounting and Financial Statements	Read Chapter 4
2)	Accounting the language of business	Read Chapter 1
3)	Measuring Income to Access Performance	Read Chapter 2
4)	Recording Transactions	Read Chapter 3
5)	Accrual Accounting and Financial Statements	Read Chapter 4
6)	Statement of Cash Flow	Read Chapter 5
7)	Midterm	Study the first 5 chapters
8)	Accounting for Sales	Read Chapter 6
9)	Inventories and COGS	Read Chapter 7
10)	Inventories and COGS	Read Chapter 7
11)	Long-lived Assets	Read Chapter 8
12)	Long-lived Assets	Read Chapter 8
13)	Liabilities and Interest	Read Chapter 9
14)	Stockholder’s Equity	Read Chapter 10

Sources

Course Notes / Textbooks:	Horngren etal, Principles of Accounting 2014, Pearson
References:	Williams Haka Betner Principles of Accounting

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 19
Quizzes	8	% 8
Homework Assignments	8	% 19
Midterms	1	% 14
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	2	28
Study Hours Out of Class	13	4	52
Homework Assignments	8	4	32
Quizzes	8	1	8
Midterms	1	3	3
Final	1	3	3
Total Workload			168

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.