ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5225 | Human Resources Management | Spring |
3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi DİDEM YILDIZ |
Recommended Optional Program Components: | None |
Course Objectives: | The main purpose of the course, is to get students comprehended about the strategic importance of HR Management in achieving the goals for the organisations. |
The students who have succeeded in this course; The students who have succeeded in this course; I. will be capable of the theoretical and practical approaches of HR Management II. will be capable of understanding the human capital concept. III. will be able to analyse recent developments in HR Management and its applications. |
This course covers the fundamentals of managing human resources: recruitment and selection systems, performance management, rewarding and compensation systems, workforce planning systems, employee relations, the analysis and design of work, training and employee development. |
Week | Subject | Related Preparation |
1) | Introduction to Human Resources Management | Cases and Course Notes |
2) | Human Resource Management Strategy and Analysis | Cases and course notes |
3) | Job analysis | cases and course notes |
4) | Personnel Planning and Recruiting | cases and course notes |
5) | Recruitment ve Selection | cases and course notes |
6) | Job Interviews | cases and course notes |
7) | training and developing employees | cases and course notes |
8) | Performance management and appraisal | cases and course notes |
9) | career management | Cases and course notes |
10) | compensation and reward systems I | Cases and course notes |
11) | compensation and reward systems II | Cases and course notes |
12) | ethics in human resource management | cases and course notes |
13) | employee relations | cases and course notes |
14) | Review | Cases and course notes |
Course Notes / Textbooks: | İnsan Kaynakları Yönetimi, İstanbul Üniversitesi İşletme Fakültesi İnsan Kaynakları Yönetimi Anabilim Dalı Öğretim Üyeleri, Beta Yayınları, Yenilenmiş 6. Baskı |
References: | Fındıkçı, İ. (2001). İnsan Kaynakları Yönetimi, Alfa Yayınları DeCenzo, D. A., Robbins, S. P. & Verhulst, S. L. (2017). İnsan Kaynakları Yönetiminin Temelleri, Nobel Yayınları |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 84 |
Presentations / Seminar | 13 | 26 |
Project | 13 | 52 |
Homework Assignments | 13 | 39 |
Midterms | 8 | 31 |
Final | 7 | 27 |
Total Workload | 301 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |