PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5225 | Human Resources Management | Fall | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi DİDEM YILDIZ |
Recommended Optional Program Components: | None |
Course Objectives: | The main purpose of the course, is to get students comprehended about the strategic importance of HR Management in achieving the goals for the organisations. |
The students who have succeeded in this course; The students who have succeeded in this course; I. will be capable of the theoretical and practical approaches of HR Management II. will be capable of understanding the human capital concept. III. will be able to analyse recent developments in HR Management and its applications. |
This course covers the fundamentals of managing human resources: recruitment and selection systems, performance management, rewarding and compensation systems, workforce planning systems, employee relations, the analysis and design of work, training and employee development. |
Week | Subject | Related Preparation |
1) | Introduction to Human Resources Management | Cases and Course Notes |
2) | Human Resource Management Strategy and Analysis | Cases and course notes |
3) | Job analysis | cases and course notes |
4) | Personnel Planning and Recruiting | cases and course notes |
5) | Recruitment ve Selection | cases and course notes |
6) | Job Interviews | cases and course notes |
7) | training and developing employees | cases and course notes |
8) | Performance management and appraisal | cases and course notes |
9) | career management | Cases and course notes |
10) | compensation and reward systems I | Cases and course notes |
11) | compensation and reward systems II | Cases and course notes |
12) | ethics in human resource management | cases and course notes |
13) | employee relations | cases and course notes |
14) | Review | Cases and course notes |
Course Notes / Textbooks: | İnsan Kaynakları Yönetimi, İstanbul Üniversitesi İşletme Fakültesi İnsan Kaynakları Yönetimi Anabilim Dalı Öğretim Üyeleri, Beta Yayınları, Yenilenmiş 6. Baskı |
References: | Fındıkçı, İ. (2001). İnsan Kaynakları Yönetimi, Alfa Yayınları DeCenzo, D. A., Robbins, S. P. & Verhulst, S. L. (2017). İnsan Kaynakları Yönetiminin Temelleri, Nobel Yayınları |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 25 |
Final | 1 | % 45 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 35 | |
PERCENTAGE OF FINAL WORK | % 65 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 84 |
Presentations / Seminar | 13 | 26 |
Project | 13 | 52 |
Homework Assignments | 13 | 39 |
Midterms | 8 | 31 |
Final | 7 | 27 |
Total Workload | 301 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |