PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISM5211	Technology Management	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ALPER CAMCI
Recommended Optional Program Components:	None
Course Objectives:	This course is designed to lead the student to understand the importance and the nature of technological innovations, how they are integrated into business level strategies and how technological innovation process is managed. In this course, the aim is not only to understand the theories of technological innovations but also to discuss the practice of technological innovation. Therefore case studies are important; most of the theoretical parts are followed by case studies.

Learning Outcomes

The students who have succeeded in this course;
After finished this course students are expected to be able to
* develop an awareness of the scope and complexity of technological innovations and issues in management of technology.
* explain some main concepts such as types of innovation, open innovation, product life cycle; technology life cycle; dominant design; path dependency.
* understand the process of creating technological innovations
* be familiar with technological innovation strategy formulation and implementation
* develop a strategic business thinking towards the use of technology in various sectors.
* understand the tools and methods used in management of technology. Some of these tools are integrated into case analyses.

Course Content

Introduction to the management of technological innovations
Sources of innovation
Types and patterns of innovation
Technology life cycle and dominant design
Timing of entry
Integrating technology-innovation strategy to general business strategy
Internal strategy and capabilities for innovation
R&D management
Open innovation, networks and communities
Choosing innovation projects
Protecting innovations
Managing new product development process
Delivering value from innovation, commercialization, technology transfer
Technology management actions and tools

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of some concepts Introduction to the management of technological innovations	Instructor's notes
2)	Sources of technological innovation Types and patterns of innovation	Instructor's notes
3)	Emergence of technology standards, standards battles and dominant design	Instructor's notes
4)	Timing of market entry for technological innovations	Instructor's notes
5)	Defining organization's strategic direction Integrating technology-innovation strategy to general business strategy	Instructor's notes
6)	Internal strategy and capabilities for innovation R&D management	Instructor's notes
7)	External technology-innovation strategy: Open innovation Networks and communities, users	Instructor's notes
8)	Midterm exam	Preparation for midterm exam
9)	Choosing innovation projects Protecting innovations	Instructor's notes
10)	Managing creativity for technological innovations	Instructor's notes
11)	Managing new product development process	Instructor's notes
12)	Delivering value from technological innovation Commercialization, technology transfer	Instructor's notes
13)	Technology management actions, tools and methods	Instructor's notes
14)	Course project presentations	Preparation for project presentations

Sources

Course Notes / Textbooks:	Ders notları ve sunumları
References:	Schilling, Melissa A., Strategic Management of Technological Innovation, McGraw-Hill Irwin, 2010 Frederick Betz (2010) Teknolojik Yenilik Yönetimi. TÜBİTAK Popüler Bilim Kitapları, Ankara.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 5
Project	1	% 20
Midterms	1	% 30
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	2	20	40
Project	1	75	75
Midterms	1	32	32
Final	1	32	32
Total Workload			291

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.