PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISM5206 | Decision Analysis | Fall | 3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor ÖZLEM KANGA |
Course Lecturer(s): |
Assoc. Prof. SEROL BULKAN |
Recommended Optional Program Components: | N.A. |
Course Objectives: | The aim of the course is to introduce the graphical models used in decision analysis and to provide a set of systematic tools to help the decision maker in giving a decision. |
The students who have succeeded in this course; - Recognize the graphical models used in decision analysis. - Model a given uncertain situation with Bayes networks. - Compute exact and approximate inferences in Bayes networks. - Model a given uncertain decision problem with influence diagrams. - Make inferences in decision networks. - Compute value of information. |
Expected Utility, Causal and Bayesian networks, Exact inference in Bayesian networks, Approximate inference in Bayesian networks, Learning Bayesian networks, Influence and decision networks, Value of information |
Week | Subject | Related Preparation |
1) | Probability review | |
2) | Expected Utility | |
3) | Causal and Bayesian networks | |
4) | Building Bayesian models | |
5) | Exact inference in Bayesian networks | |
6) | Exact inference in Bayesian networks | |
7) | Approximate inference in Bayesian networks | |
8) | Approximate inference in Bayesian networks | |
9) | Midterm exam | |
10) | Learning Bayesian networks | |
11) | Influence and decision networks | |
12) | Influence and decision networks | |
13) | Value of information | |
14) | Project presentations |
Course Notes / Textbooks: | F.V. Jensen, 2001. Bayesian networks and decision graphs, New York : Springer |
References: | Robert T. Clemen, 1996. Making Hard Decisions: An Introduction to Decision Analysis, 2nd edition, Duxbury Press |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 4 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 2 | 28 |
Presentations / Seminar | 1 | 10 | 10 |
Project | 1 | 40 | 40 |
Homework Assignments | 4 | 10 | 40 |
Midterms | 1 | 15 | 15 |
Final | 1 | 20 | 20 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |