PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ENM5302	Supply Chain and Logistics Management	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. BARIŞ SELÇUK
Recommended Optional Program Components:	N.A.
Course Objectives:	This course is intended to provide students with in depth knowledge of principles and theory of supply chain management. The goal of this course is to cover not only high-level supply chain strategy and concepts, but also to give students a solid understanding of the analytical tools necessary to solve supply chain problems. This course helps students develop an understanding of the strategic role of a supply chain, the key strategic drivers of supply chain performance, analytic methodologies for supply chain analysis and their interrelationships.

Learning Outcomes

The students who have succeeded in this course;
After completing this course, students should be able to:
• Understand how good supply chain management can be a competitive advantage
• Identify the key drivers of supply chain performance
• Apply analytical methods to practical supply chain problems

Course Content

Strategic modeling of supply chains, supply chain design, tactical planning of supply chains, planning and control of supply chain operations, inventory planning, production and distribution planning in supply chains, bull-whip effect.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Supply Chain Management
2)	Supply Chain Strategy, Supply Chain Drivers
3)	Supply Chain Network Design – Framework
4)	Supply Chain Network Design - Uncertainty
5)	Demand and Supply Management - Forecasting
6)	Demand and Supply Management – Aggregate Planning
7)	MIDTERM
8)	Demand and Supply Management – Inventory Planning
9)	Demand and Supply Management – Inventory Planning
10)	Transportation in a Supply Chain
11)	Student Term Project Presentations
12)	Student Term Project Presentations
13)	Student Term Project Presentations
14)	Review
15)	FINAL

Sources

Course Notes / Textbooks:	Chopra, S. and Meindl P., Supply Chain Management: Strategy, Planning and Operations, 3rd Edition, Pearson, 2007.
References:	Sanders N.R., Supply Chain Management: A Global Perspective, 1st Edition, Wiley, 2012.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Presentations / Seminar	1	20	20
Project	1	40	40
Midterms	1	41	41
Final	1	50	50
Total Workload			190

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.