PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
POL6025 | International Politics in the Middle East | Spring Fall |
3 | 0 | 3 | 12 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. ESRA ALBAYRAKOĞLU |
Recommended Optional Program Components: | none |
Course Objectives: | This course aims to give the students brief information on the historical background of the Middle East region. As the Middle East gains more importance each day, the course stresses to explain the formation period of the region and the possible causes of dissolution by examining the Arab Spring while also looking at the origin and the peace process of the Arab- Israeli conflict which holds to be one of the biggest conflicts in the region. |
The students who have succeeded in this course; Upon successful completion of the course, students will acquire necessary historical and political background on the enduring conflicts of the region and their origins. |
First and foremost, in order to understand the formation of the region and the diversities in the Middle East, the course will also cover the superpower interventions in the states and influences over them. After explaining the region’s features, the course will emphasize on the post September 11 foreign policy of the United States towards the Middle East. Giving a theoretical approach on the changing balance of power in the international arena after the 1990s, the course will debate on the current status of the world and try to explain the 2003 Iraq War and US’s democracy promotion. |
Week | Subject | Related Preparation |
1) | Historical Perspective: An Introduction to the Middle East, Foreign Involvement in the Middle East in the early 19th century, I. World War, Interwar Period | Academic Articles and related books |
2) | Historical Perspective: An Introduction to the Middle East, Foreign Involvement in the Middle East in the early 19th century, I. World War, Interwar Period | Academic Articles and related books |
3) | Second World War and the consequences, the impact of the war on the Jewish public and the region, increasing sympathy towards the Jewish public and Zionism and twice Promised Land | Academic Articles and related books |
4) | The establishment of the Israeli state, The Origin of the Arab-Israeli Conflict, beginning of the Palestinian refugee problem, 1947 Partition, 1948 War, 1956 Suez Crisis and the increasing US Pressure on the region | Academic Articles and related books |
5) | Nasser Era, Six Day War, Arab Union and the shift of balance of power between the Arab States, Israel-US Partnership | Academic Articles and related books |
6) | The Rise of PLO and Arafat, Death of Nasser and Anwar Sadat Era, the Yom Kippur War and Superpower Involvement, the Egyptian-Israeli Peace Process | Academic Articles and related books |
7) | The Oil Embargo, Kissinger’s Shuttle Diplomacy, Camp David Accords, Iran, Lebanon, Hamas | Academic Articles and related books |
8) | The Oil Embargo, Kissinger’s Shuttle Diplomacy, Camp David Accords, Iran, Lebanon, Hamas | Academic Articles and related books |
9) | Iraq, The Gulf War, US and the Gulf, Madrid and Oslo Accords, 2000 Camp David, September 11 Attacks | Academic Articles and related books |
10) | Iraq, The Gulf War, US and the Gulf, Madrid and Oslo Accords, 2000 Camp David, September 11 Attacks | Academic Articles and related books |
11) | Foreign Policies of the Middle East States, US Post-September 11 Policies, 2003 Iraq War | Academic Articles and related books |
12) | US Democracy Promotion – Interventions | Academic Articles and related books |
13) | Arab Spring and It’s Implications | Academic Articles and related books |
14) | Overview | Academic Articles and related books |
Course Notes / Textbooks: | William L. Cleveland – Modern Middle East History Louise Fawcett - International Relations of the Middle East Raymond Hinnebusch & Anoushiravan Ehteshami - The Foreign Policies of the Middle East States Ian J. Bickerton - The Arab-Israeli Conflict Laura Zittrain Eisenberg & Neil Caplan- Negotiating Arab - Israeli Peace David S. Sorenson - Interpreting the Middle East |
References: | Robert D. Lee – Religion and Politics in the Middle East Peter Mansfield – A History of the Middle East |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 30 |
Homework Assignments | 10 | % 40 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 14 | 4 | 56 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 9 | 2 | 18 |
Final | 1 | 3 | 3 |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |