Week |
Subject |
Related Preparation |
1) |
A general view to problem of being |
Reference books |
2) |
Understanding relation between being, science and knowledge |
Reference books |
3) |
To explain notions of God, being, metaphysics, theology, substance, arche, appearance |
Reference books |
4) |
To explain the problem of being in terms of history of philosophy and to make classification of the problem |
Reference books |
5) |
To explain the problem of being in terms of history of philosophy and to make classification of the problem |
Reference books |
6) |
General look to the problem of being in Islamic philosophy |
Reference books |
7) |
Midterm |
|
8) |
General look to the problem of being in Islamic philosophy |
Reference books |
9) |
Analyzing the concept of being in modern philosophy |
Reference books |
10) |
Analyzing the concept of being in contemporary philosophy |
Reference books |
11) |
Analyzing the concept of being in contemporary philosophy |
Reference books |
12) |
Analyzing the concept of being in contemporary philosophy |
Reference books |
13) |
Analyzing existence in the existential philosophy. |
Reference books |
14) |
Analyzing existence in the existential philosophy.
Analyzing the concept of time and temporarity. |
Reference books |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |