ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP1506	History of the Modern Middle East	Spring Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	none
Course Objectives:	The aim of this course is to provide with information about the formation of the modern Middle East during and after World War I, the development of the Middle Eastern countries that emerged after it, and the power struggles that took place in the Middle East in the 20th century.

Learning Outcomes

The students who have succeeded in this course;
Undergraduates who take this course will have a deeper understanding of the on-going transformation in the Middle East
1-Acquires information about the geography of the Middle East.
2-Has information about the development processes of the countries that left the Ottoman Empire and entered the process of nationalization in the Middle East until today.
3-Has information about Middle Eastern nations.
4-Have information about the power struggles over the Middle East in the 20th century.
5-20. Knows the political, economic, cultural and social transformation that the Middle East has undergone throughout the century.

Course Content

The course will cover major themes in contemporary middle east such as state-building; state power; political economy and the energy question; and the role of religion in politics.
Teaching methods and techniques used in the course are: lecture, individual work, reading, discussion.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	World War I and the Middle East
2)	The Middle East in the interwar period: Türkiye (1919-1945)
3)	The Middle East in the interwar period: Iranian (1919-1945)
4)	The Middle East in the interwar period: Sweetcorn (1919-1945)
5)	The Middle East in the interwar period: Syria,Iraq, (1919-1945)
6)	Political developments in Jordan Lebanon and Saudi Arabia (!919-1945)
7)	Palestine and Zionism under Mandate
8)	Midterm Week
9)	Palestine issue and the Establishment of the State of Israel
10)	Iran during the Cold War 1945-1970
11)	Egypt during the Cold War 1945-1970
12)	Syria, Iraq and Lebanon during the Cold War 1945-1970
13)	Israel and Palestine Issue during the Cold War 1948-1970
14)	General evaluation 20th Century and the Middle East:Re-designing the Middle East after the Gulf War

Sources

Course Notes / Textbooks:

Course Notes / Textbooks: Roger Owen (2003) State, Power and Politics in the Making of the Modern Middle East. Routledge, London and New York; M.E. Yapp (1996) The Near East Since the First World War. Longman, Pearson, Essex.; Articles to be announced.

References:

T.G. Fraser, Modern Ortadoğu’nun Kuruluşu, Remzi Kitapevi, , İstanbul, Kasım 2011.
-Roger Owen, 20. Yüzyılda Ortadoğu Ekonomileri Tarihi, Sabancı Üniv. Yay., İst. 2002.
-Arthur Goldschmidt, Lawrence Davidson, Kısa Ortadoğu Tarihi, Doruk yay., İst. 2018.
-William L. Cleveland, Modern Ortadoğu Tarihi, Agora kitaplığı, İst. 2008.
-Sean McMeekın, Osmanlı’da Son Fasıl: Savaş-Devrim ve Ortadoğu’nun Şekillenişi, YKY, İst. 2015.
-Ortadoğu’da Değişim ve Türkiye, Edit: Atila Sandıklı, Erdem Kaya, Bilgesam yay., İst. 2014.
-Ortadoğu: Aktörler, Unsurlar, Sistemler, Edit: Mehmet Şahin, Kopemik yay., İst. 2019.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 10
Homework Assignments	1	% 10
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	2	24
Presentations / Seminar	1	5	5
Homework Assignments	1	10	10
Quizzes	1	10	10
Midterms	1	2	2
Final	1	2	2
Total Workload			92

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2