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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ELT5008	Language Awareness and Analysis	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Prof. Dr. KENAN DİKİLİTAŞ
Recommended Optional Program Components:	None
Course Objectives:	Written and spoken English-language texts will serve as a foundation for exploration into the elements that determine meaning, tone, rhetoric and strength of expression. Students, too, will produce original spoken and written texts that highlight their understanding of these topics. A variety of readings will expose students to various genres and registers. In addition, the course will draw students’ attention to the use of language in advertising, media, politics to engender specific outcomes and shape cultural values.

Learning Outcomes

The students who have succeeded in this course;
Learning outcomes for successful students of ELT 5008 include the following:

1. The ability to identify key elements of written and spoken language, including tone, genre, and lexical choice

2. A deeper understanding of rhetorical patterns found across a variety of texts.

3. An awareness of cultural influences on rhetorical patterns

4. The strengthening of written and spoken English skills according to this awareness

5. An appreciation for foreign students' different approaches to expression

Course Content

The course will focus on various genres and rhetorical styles of written and spoken language. Language will be explored vis-à-vis its role in politics, media, advertising, and cultural contrast. Students will demonstrate their understanding of the specified topics through presentations, papers, and projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction; Critical Reading	Escholz, Rosa, Clark pp. 116-123: The Prescriptive Tradition by David Crystal
2)	Writing for an audience	Escholz, Rosa, Clark pp. 139-143: Linda Flower
3)	Contrastive Rhetoric and Language Teaching	Kaplan, Robert B. (1966). Cultural thought patterns in inter-cultural education. Language Learning, 18, 1-20. Contrastive Rhetoric in Applied Linguistics (Conner & Long Chapter 2)
4)	Discourse analysis through the Discourse Matrix	Mackie, A. & Bullock, C. (1990). Discourse matrix: A practical tool for ESL writing teachers. TESL Canada Journal/Revue TESL du Canada 8, 1, 67-76.
5)	Contrastive Rhetoric through the years: from Kaplan to the present day	Historical Evaluation of Contrastive Rhetoric (Conner & Long Chapter 3)
6)	Contrastive Rhetoric and the Field of Rhetoric and Composition	Conner & Long Chapter 4
7)	Writing: the Transaction	Escholz, Rosa, Clark pp. 144-154
8)	Language and culture	The Language-Culture Connection (Escholz, Rosa, Clark pp. 309-337); A Mosaic of Cultures in Language (Escholz, Rosa, Clark pp. 338-396)
9)	Personal Names: Making Family Connections	Escholz, Rosa, Clark pp. 179-214
10)	The Nature of Prejudicial Language	Escholz, Rosa, Clark pp. 243-271
11)	Language, Race, and Gender	Escholz, Rosa, Clark pp. 272-308
12)	The Language of Politics	Escholz, Rosa, Clark pp. 525-553
13)	Jargon, Political Correctness, Doublespeak and Euphemism	Escholz, Rosa, Clark pp. 465-524
14)	The Language of Advertising	Escholz, Rosa, Clark pp. 565-608

Sources

Course Notes / Textbooks:	Eschholz, P., Rosa, A. & Clark, V. (2000). Language Awareness: Readings for College Writers. Boston; New York: Bedford’s/Saint Martin’s. Conner, U. & Long, M. H. (1996). Contrastive Rhetoric: Cross-Cultural Aspects of Second-Language Writing. Cambridge (England); New York: Cambridge University Press.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Homework Assignments	20	% 40
Presentation	5	% 20
Project	10	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	2	15	30
Project	2	20	40
Homework Assignments	3	12	36
Paper Submission	2	20	40
Total Workload			188

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	2
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4)	To be able to follow and interpret innovations in the field of advertising
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6)	To address and solve the needs and problems of the field through the developed scientific perspective
7)	To recognize and understand all the dynamics within the field of advertising
8)	To analyze and develop solutions to problems encountered in the practical field of advertising