ELT5008 Language Awareness and AnalysisBahçeşehir UniversityDegree Programs BUSINESS ADMINISTRATIONGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ELT5008 Language Awareness and Analysis Spring
Fall
3 0 3 8
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ENİSA MEDE
Course Lecturer(s): Prof. Dr. KENAN DİKİLİTAŞ
Recommended Optional Program Components: None
Course Objectives: Written and spoken English-language texts will serve as a foundation for exploration into the elements that determine meaning, tone, rhetoric and strength of expression. Students, too, will produce original spoken and written texts that highlight their understanding of these topics. A variety of readings will expose students to various genres and registers. In addition, the course will draw students’ attention to the use of language in advertising, media, politics to engender specific outcomes and shape cultural values.

Learning Outcomes

The students who have succeeded in this course;
Learning outcomes for successful students of ELT 5008 include the following:

1. The ability to identify key elements of written and spoken language, including tone, genre, and lexical choice

2. A deeper understanding of rhetorical patterns found across a variety of texts.

3. An awareness of cultural influences on rhetorical patterns

4. The strengthening of written and spoken English skills according to this awareness

5. An appreciation for foreign students' different approaches to expression

Course Content

The course will focus on various genres and rhetorical styles of written and spoken language. Language will be explored vis-à-vis its role in politics, media, advertising, and cultural contrast. Students will demonstrate their understanding of the specified topics through presentations, papers, and projects.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Course Introduction; Critical Reading Escholz, Rosa, Clark pp. 116-123: The Prescriptive Tradition by David Crystal
2) Writing for an audience Escholz, Rosa, Clark pp. 139-143: Linda Flower
3) Contrastive Rhetoric and Language Teaching Kaplan, Robert B. (1966). Cultural thought patterns in inter-cultural education. Language Learning, 18, 1-20. Contrastive Rhetoric in Applied Linguistics (Conner & Long Chapter 2)
4) Discourse analysis through the Discourse Matrix Mackie, A. & Bullock, C. (1990). Discourse matrix: A practical tool for ESL writing teachers. TESL Canada Journal/Revue TESL du Canada 8, 1, 67-76.
5) Contrastive Rhetoric through the years: from Kaplan to the present day Historical Evaluation of Contrastive Rhetoric (Conner & Long Chapter 3)
6) Contrastive Rhetoric and the Field of Rhetoric and Composition Conner & Long Chapter 4
7) Writing: the Transaction Escholz, Rosa, Clark pp. 144-154
8) Language and culture The Language-Culture Connection (Escholz, Rosa, Clark pp. 309-337); A Mosaic of Cultures in Language (Escholz, Rosa, Clark pp. 338-396)
9) Personal Names: Making Family Connections Escholz, Rosa, Clark pp. 179-214
10) The Nature of Prejudicial Language Escholz, Rosa, Clark pp. 243-271
11) Language, Race, and Gender Escholz, Rosa, Clark pp. 272-308
12) The Language of Politics Escholz, Rosa, Clark pp. 525-553
13) Jargon, Political Correctness, Doublespeak and Euphemism Escholz, Rosa, Clark pp. 465-524
14) The Language of Advertising Escholz, Rosa, Clark pp. 565-608

Sources

Course Notes / Textbooks: Eschholz, P., Rosa, A. & Clark, V. (2000). Language Awareness: Readings for College Writers. Boston; New York: Bedford’s/Saint Martin’s.

Conner, U. & Long, M. H. (1996). Contrastive Rhetoric: Cross-Cultural Aspects of Second-Language Writing. Cambridge (England); New York: Cambridge University Press.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Homework Assignments 20 % 40
Presentation 5 % 20
Project 10 % 30
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Presentations / Seminar 2 15 30
Project 2 20 40
Homework Assignments 3 12 36
Paper Submission 2 20 40
Total Workload 188

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions
2) Having problem solving skills and developing necessary analytical attitude
3) Comprehending theoretical arguments along with counter arguments in detail
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment