Week |
Subject |
Related Preparation |
1) |
Course Overview
• Review of Syllabus
• Introduction to Premiere
• Introduction to digital video cameras
Studio Overview |
|
2) |
Production Process/Conceptualization of Storyline
• The Production Process
• The Production Team: Who Does What When?
• Image Formation and Digital Video
Instructional videos
Premiere demonstration
Studio Equipment |
|
3) |
One minute video pre-planning
Storyboard
• Storyboard formats and examples
• Storyboarding & Scriptwriting Activity
Premiere demonstration
• Workspace and Sequencing
Light (Theoretical) |
|
4) |
Premiere demonstration
• Shooting and Capturing
• Looking Through the Viewfinder
Light setup activity |
|
5) |
Premiere demonstration
• Framing and Composition
• Using Editing tools
Sound Technics |
|
6) |
Graphics and Effects
Premiere demonstration
• Editing Audio
Sound Production |
|
7) |
Review |
|
8) |
Linear and Nonlinear Editing
• Linear/Nonlinear Editing
• Off-line/on-line editing
Premiere demonstration
• Adding effects
Operating the camera - I
• Arranging environment & Shooting
• Tips for effective shooting |
|
9) |
Operating the camera - II
• Arranging environment & Shooting
• Tips for effective shooting |
|
10) |
Editing Principles
• Major Client Project Preplanning
• Idea generation
• Storyboarding
Premiere demonstration
• Adding effects
Post-production through the stage direction |
|
11) |
Video Recording/Major Client Video Storyboarding
Individual Work |
|
12) |
Conversion/Exporting
• Storing videos
• Conversion/CD/DVD/Tapes
• Interactive Video/Camtasia demo
Premiere demonstration
• Exporting and Delivery issues |
|
13) |
Main Client Video Editing |
|
14) |
Main Client Video Editing |
|
|
Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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