PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5017	Educational Video	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. TUFAN ADIGÜZEL
Recommended Optional Program Components:	None
Course Objectives:	In this course you will engage in the entire process of developing instructional video programs, from concept to finished project.

Learning Outcomes

The students who have succeeded in this course;
1. develop a comprehensive understanding of the video production process aligned with instructional principles.
2. develop a comprehensive understanding of the mechanics associated with the operation of a video camera.
3. become fluent in using high-end postproduction tools such as Adobe Premiere Pro.
4. successfully deal with the needs of a real-world client in conducting a client video project.

Course Content

Tasks in the process include message definition, treatment development, scriptwriting, storyboarding, production, post-production editing, evaluation, the operation of digital video cameras, production personnel, medium requirements, lighting, and sound.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Overview • Review of Syllabus • Introduction to Premiere • Introduction to digital video cameras Studio Overview
2)	Production Process/Conceptualization of Storyline • The Production Process • The Production Team: Who Does What When? • Image Formation and Digital Video Instructional videos Premiere demonstration Studio Equipment
3)	One minute video pre-planning Storyboard • Storyboard formats and examples • Storyboarding & Scriptwriting Activity Premiere demonstration • Workspace and Sequencing Light (Theoretical)
4)	Premiere demonstration • Shooting and Capturing • Looking Through the Viewfinder Light setup activity
5)	Premiere demonstration • Framing and Composition • Using Editing tools Sound Technics
6)	Graphics and Effects Premiere demonstration • Editing Audio Sound Production
7)	Review
8)	Linear and Nonlinear Editing • Linear/Nonlinear Editing • Off-line/on-line editing Premiere demonstration • Adding effects Operating the camera - I • Arranging environment & Shooting • Tips for effective shooting
9)	Operating the camera - II • Arranging environment & Shooting • Tips for effective shooting
10)	Editing Principles • Major Client Project Preplanning • Idea generation • Storyboarding Premiere demonstration • Adding effects Post-production through the stage direction
11)	Video Recording/Major Client Video Storyboarding Individual Work
12)	Conversion/Exporting • Storing videos • Conversion/CD/DVD/Tapes • Interactive Video/Camtasia demo Premiere demonstration • Exporting and Delivery issues
13)	Main Client Video Editing
14)	Main Client Video Editing

Sources

Course Notes / Textbooks:	o Zettl, H. (2009). Video Basics 6. Available at the University Library and Google Books. o Adobe (2010). Adobe Premiere Pro CS4 Classroom in a Book. Available at the University Library and Google Books.
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Application	5	% 5
Homework Assignments	2	% 20
Project	2	% 65
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	5	2	10
Project	2	40	80
Homework Assignments	2	30	60
Total Workload			192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.