BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EDT5016 | Graphic Design | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. TUFAN ADIGÜZEL |
Recommended Optional Program Components: | None |
Course Objectives: | This is a visual aided lecture course supported with studio learning environment designed specifically for educational technology program students. The general aim of the course is to introduce design basics as they relate to the issues of visual communication in the field of education. |
The students who have succeeded in this course; 1.Identify design elements and design principles. 2.Realize relative visual relationships in graphic composition. 3.Exercise visual form and visual language. 4.Develop creative visual communication skills. 5.Develop critical design thinking 6.Exercise with design software 7.Develop effective education models using visual design |
The course will introduce the dynamics of word( typography) and image projecting on visual identity; the employment of tools in the application areas of graphic design; and principles of animation, multimedia and interactive design. |
Week | Subject | Related Preparation |
1) | Introduction to the Course / Review of the Syllabus Journal/Sketch Book Requirements | |
2) | Visual Literacy (Lecture) Introduction: – Point Exercise | |
3) | Intentional - Unintentional Design Street Graphics (Lecture) / Point and Line in Arts and Design (Lecture) | |
4) | Street Graphics: Signs and Symbols (Lecture) Introduction to Typography | |
5) | Gestalt Principles (Lecture) Critique :Graphic Space in Photography / Rhythm/Tension/Contrast (Lecture) Positive-Negative Space (Lecture ) | |
6) | SHAPE in Art and Design /COMPOSITION ( Lecture) | |
7) | Meaningful White Space( Lecture) / Composition with 3 Basic Shapes | |
8) | MID-TERM : Visual Composition and Poster Design | |
9) | Visual Identity Design | |
10) | Basic Drawing as a tool of communication | |
11) | Principles of animation | |
12) | Digital image processing | |
13) | Visual concept development | |
14) | Multi-media and interaction design |
Course Notes / Textbooks: | 1-David A Lauer, and Stephen Pentak, Design Basics, Fifth Edition (New York: Wadsworth, 2002) 2-Otto G.Ocvirk, Robert E.Stinson,Philip R. Wigg, Robert O. Bone, David L.Cayton; Art Fundementals:Theory and Practice; Tenth Edition;(Mc Graw Hill, 2006). 3-Donis A. Dondis, A Primer of Visual Literarcy (Cambridge: The MIT Press, 1996) 4-Herbert Zettl, Sight Sound Motion: Applied Media Aesthetics, (California: Wadsworth, 1993) |
References: | Arnheim, Rudolf. (1969). Art and Visual Perception: A Psychology of the Creative Eye, University of California Press, Berkley. Becer, Emre. ( 2008). İletişim ve Grafik Tasarım, 6.Baskı Dost Kitabevi, Ankara. Berger, A. Arthur. (1998). Seeing is Believing, Mayfield Publishing, London. Brereton, Richard. (2009). Sketchbooks:The Hidden Art of Designers, Illustrators& Creatives, Laurence King Publishing, London.UK. Bowers, John. (1999). Introduction to Two Dimensional Design, John Wiley & Sons, USA. Colour Mania (Victionary, 2009). Mustieness, Carlos, and Hilland Thomas(ed.).(2006).Icons, Colors, Signs,Taschen, Italy. Donis A. Dondis. (1996) A Primer of Visual Literacy ,The MIT Press, Cambridge. Feldman, Edmund Burke.(1992).Varieties of Visual Experience, Fourth Edition, Harry N.Abrams, New York. Gastman, R., Neelon C, Smyrski, A. (2007). Street World:Urban Culture from Five Continents, Thames& Hudson., London. Janson, H. W. Janson.(1970). History of Art, Abrams, New York Krause, Jim. (2006). Color Index, David and Charles Books,UK. Krause, Jim. (2002). Color Index, USA Levey, Michael. (1968). A History of Western Art, Oxford University Press, Oxford. Lucie-Smith, Edward. (1995). Art Today, Phaidon Press Limited, London Mason, John Mason. (1989). Arts and Artists, J.G. Ferguson Publishing Company. McAlhone, Berly. (1998 ). A Smile in the Mind: Witty Thinking in Graphic Design, Phaidon Press, London. Naegele Isabel, and Baur Ruedi. ( 2004). Scents of The City, Lars Müller Publishers, Switzerland. Oei, Loan and Kegel De Cecile. (2002). The Elements of Design, Thames & Hudson, London, UK. Ocvirk, Stinson, Wigg, Bone, Cayton.(2006). Art Fundamentals, Tenth Edition, Mc Graw-Hill International Edition, New York. Pentak, Stephen and Roth, Richard. (2003). Color Basics, Wadsworth Publishing, USA. Pentak, Stephen, Lauer A David.( 2002). Design Basics, Fifth Edition, Wadsworth Publishing, USA. Tyson, Carl N. (1996). Art Through The Ages, Harcourt Brace & Company Zakia, D Richard. (1994). Perception and Imaging, Focal Press, Boston. ZelanskiI, Paul; Fisher, Mary Pat. (1996, 1984). Design Principles and Problems, by holt, Rinehart and Winston, USA. Zettl,Herbert. (1993). Sight, Sound, Motion: Applied Media Aesthetics, Wadsworth, California. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 15 |
Homework Assignments | 2 | % 45 |
Project | 1 | % 25 |
Midterms | 1 | % 15 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 75 | |
PERCENTAGE OF FINAL WORK | % 25 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Project | 1 | 50 | 50 |
Homework Assignments | 2 | 30 | 60 |
Midterms | 1 | 40 | 40 |
Total Workload | 192 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment |