PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5015	Technology Management in Organizations	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YAVUZ SAMUR
Recommended Optional Program Components:	None
Course Objectives:	To purpose of this course is to provide educators with both the theoretical and the practical competencies for planning, implementing and managing technology in educational organizations.

Learning Outcomes

The students who have succeeded in this course;
o Define basic concepts related to technology planning and management,
o Explain models related to technology planning and management,
o Analyze factors of effective to technology management in organizations,
o Evaluate process of technology planning and management in various organizations.

Course Content

Basic concepts, models and strategies related to planning and management of technology in organizations. Technology integration models and technology acceptance model. Critical factors and innovations in technology management.
Selecting and using technology in organizations; multimedia, the Internet, distance learning, web 2.0. Competencies of leaders, technology coordinators and educator for technology transfer, adaptation and management. Planning, developing and evaluating technology applications in organizations: hardware, software, staff development, facilities, and finances. Examining related case studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Basic concepts related to planning and management of technology in organizations.
3)	Models and strategies related to planning and management of technology in organizations.
4)	Technology integration models
5)	Technology acceptance model
6)	Technology competencies for educators
7)	Selecting and using technology: New technologies
8)	Selecting and using technology: New technologies
9)	Planning, developing and evaluating technology applications in organizations
10)	Planning, developing and evaluating technology applications in organizations
11)	Planning, developing and evaluating technology applications in organizations
12)	Examining related case studies.
13)	Examining related case studies.
14)	Examining related case studies.

Sources

Course Notes / Textbooks:	Anthony G. Picciano, A.G. (2010). Educational Leadership and Planning for Technology (5th Edition), USA: Prentice Hall
References:	Law, N., Yuen, A. & Fox, R. (2011). Educational Innovations Beyond Technology: Nurturing Leadership and Establishing Learning Organizations. USA: Springer.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Field Work	1	% 20
Homework Assignments	2	% 10
Presentation	2	% 10
Project	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Field Work	1	40	40
Presentations / Seminar	2	12	24
Project	1	60	60
Homework Assignments	2	12	24
Total Workload			190

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.