PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
EDT5012 | Statistical Data Analysis | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ALİ BAYKAL |
Course Lecturer(s): |
Prof. Dr. HASAN KEMAL SUHER Assoc. Prof. MEHMET SENCER ÇORLU Prof. Dr. ALİ BAYKAL Dr. Öğr. Üyesi GURSU ASIK |
Recommended Optional Program Components: | NONE |
Course Objectives: | This course will primarily focus on quantitative data analysis. Topics in this course will include descriptive statistics, hypothesis testing, sampling distributions, t-test, ANOVA, and regression. A parallel learning activity will be to learn how to use SPSS (Statistical Package for the Social Sciences) to run the above-mentioned statistical procedures. |
The students who have succeeded in this course; At the end of this course, students will; o Develop an understanding of the connection between quantitative research types and corresponding statistical analysis types. o Develop a knowledge base for basic statistical concepts, terms, and principles. o Develop knowledge of introductory level statistical methods. o Develop skills to perform statistical analysis for given research types. o Develop skills to use statistical software to analyze quantitative data. o Develop knowledge and skills to report quantitative data analysis results. |
Descriptive statistics; hypothesis testing; sampling distributions; t-test; ANOVA; regression; running these analyses in SPSS and interpreting the output; writing up quantitative data analysis results |
Week | Subject | Related Preparation |
1) | Introduction to statistical methods | NONE |
2) | Descriptive statistics | Ch. 1 and 2: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 1, 2, and 3: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
3) | Descriptive statistics | Ch. 1 and 2: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 1, 2, and 3: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
4) | Normal distribution | Ch. 3: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 1, 2, and 3: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
5) | Normal distribution | Ch. 3: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 1, 2, and 3: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
6) | Sampling distribution and basic hypothesis testing | Ch. 4: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. |
7) | Sampling distribution and basic hypothesis testing | Ch. 4: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. |
8) | Mean comparison of two groups | Ch. 7: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 9: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
9) | Mean comparison of two groups | Ch. 7: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 9: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
10) | Mean comparison of three or more groups | Ch. 11: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 10: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
11) | Mean comparison of three or more groups | Ch. 11: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 10: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
12) | Simple regression | Ch. 9 and 15: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 7: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
13) | Simple regression | Ch. 9 and 15: Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. Ch. 7: Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. |
14) | Writing up data analysis results | NONE |
Course Notes / Textbooks: | Field, A. (2009). Discovering statistics using SPSS (3rd ed.). London: Sage. Howell, D.C. (2007). Statistical methods for psychology (6th ed.).Belmont, CA: Thomson Wadsworth. |
References: | Cozby, P.C. (2007). Methods in behavioral research (9th ed.). Boston: McGraw Hill. Pedhazur, E.J. & Schmelkin, L.P. (1991). Measurement, design, and analysis: An integrated approach. Hillsdale, NJ: Lawrence Erlbaum Associates. Salkind, N.J. (2004). Statistics for people who (think they) hate statistics (2nd ed.). London: Sage. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Midterms | 2 | % 40 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 14 | 7 | 98 |
Midterms | 2 | 15 | 30 |
Final | 1 | 20 | 20 |
Total Workload | 190 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |