PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5011	Internet-Based Programming	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. TUFAN ADIGÜZEL
Recommended Optional Program Components:	None
Course Objectives:	In this course, a survey of web technologies and emerging web standards, protocols, markup languages, and scripting languages will be covered. Both clientside and serverside technologies and scripting languages will be applied in internet programming applications, using tools such as HTML, PHP, ASP, Java, MySQL, etc.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
1. Apply appropriate scripting technologies to solve webrelated programming problems
2. Demonstrate understanding of the basics of rendering and Scripting engines
3. Have an understanding of the historical reasons for the compliance and standards issues that web programmers must work through
4. Have an understanding of emergent web standards such is HTML 5 and Web 2.0Be knowledgeable of the major web content standardization organizations
5. Demonstrate understanding of the main differences between browsers as it relates to their engine performanceUse Javascript effectively as a scripting language
6. Be able to calculate, write functions, use events, pass parameters, use looping and logical commands, etc
7. Be able to write clear, concise, welldocumented code
8. Use Javascript and PHP to validate form entries and supply suitable form entry management and usable feedback
9. Effectively manipulate the Document Object ModelBe able to manually create and display recordsets for both flatfile and related databases Understand, use, and capture link parameters as a basis for dynamic output
10. Have a basic understanding of Ajax

Course Content

The course covers the background information on browser technologies, writing scripts using Javascript and PHP, and also introduces Ajax. A heavy emphasis is placed on good coding practices and usability concerns for end users. Also covered in HTML, style sheets introduction, and XML

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction
2)	Form Elements
3)	Extracting Data
4)	Functions, Dates & Time
5)	Validation of Data
6)	Windows, Screens, Popups
7)	CssDOM and Event Handlers
8)	Introduction to PHP
9)	Editing SQL
10)	PHP, MySQL and Related Data
11)	Introduction to Ajax
12)	Ajax and the DOM
13)	Ajax ve XML
14)	Ajax and Web-enabled Javascript

Sources

Course Notes / Textbooks:

Flanagan, D. (1998). Javascript: The definitive guide. Sebastopol, CA: O’Reilly and Associates.
Harold, E. (2004). Effective XML. Boston, MA: Pearson Education.
Keith, J. (2005). DOM scripting. Berkeley, CA: Friendsofed.
Riordan, R. (2008). Head first ajax. Sebastopol, CA: O’Reilly and Associates.
Welling, L. & Thomson, L. (2009). PHP and MySQL: Web development. Upper Saddle River, NJ: Pearson Education
White, A. (2009). Javascript. Indianapolis, IN: Wiley Publishing.
Zakas, N. (2005). Professional javascript for web deveopers. Indianapolis, IN: Wiley Publishing.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 40
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	75	75
Midterms	1	25	25
Final	1	50	50
Total Workload			192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.