PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5010	Adult Education and Information Technology	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. TUFAN ADIGÜZEL
Recommended Optional Program Components:	None
Course Objectives:	This course is concerned with primary emphasis on adult learners and the teaching of technology-based education. Students will have the opportunity to apply their knowledge and skills through the process of developing four major venues of TBE: CD-based instruction, Web-based instruction, proprietary software-based instruction, and digital video. Students will have experiences in developing TBE for both degree seeking and continuing education adult learners.

Learning Outcomes

The students who have succeeded in this course;
Each student who attends all class sessions and completes required assignments will demonstrate an understanding of:
1) The major, defining characteristics of adult learners;
2) Student diversity and differences;
3) Contemporary learning theory;
4) Special student needs and their impact in the classroom; and
5) The mechanics of effective teaching, including ethical considerations, course planning and preparation, curriculum research and development, direct instruction techniques, preparing lectures, organizing effective discussions, use of instructional technology, classroom management and record keeping, student discipline, safety and legal responsibilities of teachers, motivating and communicating with students, and assessing student learning.
6. Appropriate TBE teaching/learning strategies to diverse audiences.

Course Content

The course will cover the following topics: adult learning process, student diversity, purpose and practice of teaching, ethical issues, teaching effectiveness, preparing to teach a course of study, curriculum research and development, direct instruction (including use of instructional technology), and assessing student learning.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Course Introduction and Overview: Purpose of Level I course, Learning Objectives, Assignments, Instructional Schedule, Discussion Boards, Grading, emailing the Professor, Networking with Other Students in Course, Important Links
2)	Introduction to Adult Learners: Defining characteristics, Types of Learning Classification Schemes, Scope of Adult and Vocational Education in U.S., Lifelong Learning
3)	Adult Learners II: Instructional Challenges Adult Learning Barriers, Principles of adult learning, Facilitating Learning
4)	Student Diversity: Understanding and Respecting Cultural Diversity, Multicultural Education and Curricular Change, Special Student Learning Needs/Mainstreaming, Older Learners, Flexible Instructional Practices
5)	Learning Across the Lifespan: Learning Across the Lifespan, Contemporary Learning Theory: Information Processing Theory, Memory Models
6)	Technological Literacy: Technological Literacy and the Digital Divide Internet Tutorial: Overview, Search Engines, Databases, Research Tools
7)	Effective Teaching: Teaching Effectiveness Model, History of Teaching, Research on Teaching Effectiveness, Ethical Issues in Teaching
8)	Becoming a Master Teacher Overview: Essential Skills and Competencies, Teaching Students How to Learn and Think
9)	Planning for Instruction: Understanding the Culture of Teaching, Curriculum Research and Development, Course Countdown, Developing a Syllabus
10)	Direct Instruction: Instructional Model, Seven Steps, Planning, Lecturing and Managing Discussions
11)	Instructional Media and Technology: Course Materials Preparation, Instructional Technology
12)	Student Learning: Assessing Learning, Testing and Grading, Assessment vs. Evaluation, Promoting Higher Order Thinking Skills
13)	Classroom Management and Discipline: Safety, Legal Responsibilities, Recordkeeping, Class Control, Problem Students, Discipline
14)	Lifelong Learning: Student Motivation, Promoting Excellence, Self Esteem, and Involvement

Sources

Course Notes / Textbooks:	Svinicki, M., & McKeachie, W.J. (2010). McKeachie’s teaching tips; strategies, research, and theory for college and university teachers (13th ed.). Belmont, CA: Wadsworth (ISBN-13: 978-0495809296).
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Presentation	1	% 20
Project	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	1	40	40
Project	1	60	60
Homework Assignments	2	25	50
Total Workload			192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.