ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5009	Human Performance Technology	Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YAVUZ SAMUR
Recommended Optional Program Components:	None
Course Objectives:	The overall course objectives are: Examine basic concepts and principles of human performance technology Describe the models used in human performance technology. Examine the systematic approach to the analysis, design, development, implementation and evaluation of performance improvement interventions (performance support systems, job analysis/work design, personal development, human resource development, organizational communication, organizational design and development, financial systems)

Learning Outcomes

The students who have succeeded in this course;
1. to be able to discuss key concepts and terminology in human performance improvement
2. to be able to discuss the domain, origins, and key figures of human performance technology
3. to be able to distinguish between instructional technology and performance technology.
4. to be able to discuss the elements of selected human performance technology models.
5. to be able to explain a procedure for conducting a needs assessment and a cause analysis
6. to be able to examine the systematic approach to the analysis, design, development, implementation and evaluation of performance improvement interventions
7. to be able to discuss emerging trends in human performance technology
8. to be able to discuss selected strategies and tactics for performance improvement.

Course Content

Bu ders Insan Performans Teknolojisi alanina giriş niteliğindedir. İnsan performansı, insan performansı sistem modelleri ile ilgili temel kavram ve prensipleri ve insan performans modelleri ile ilgili problemleri inceler. Özellikle de bu derste performans geliştirme uygulamalarını (performans destek sistemleri, iş analizi, iş tasarımı, bireysel gelişim, insan kaynakları gelişimi, organizasyon iletişimi, organizasyon tasarımı ve gelişimi, finansal sistemler) derinlemesine analiz etme vurgulanmaktadır.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Overview
2)	What is Human Performance Technology?
3)	Human Performance Technology Models and Innovation
4)	Human Performance Technology Models
5)	Performance Analysis - Defining the problem or opportunity (Organization analysis, Environmental Analysis, Gap Analysis)
6)	Cause Analysis and Technology foresight and forecasting
7)	HPT Tools and Strategies
8)	Perspectives on HPT
9)	Teknoloji ve Öğrenme
10)	Shift from Training to Performance, Motivation, Performance Support Systems
11)	Design and manage HPT course project
12)	Technology Assessment
13)	Project Work & Project Presentations
14)	Project Presentations

Sources

Course Notes / Textbooks:	Van Tiem, D.M., Moseley, J.L. and Dessinger, J.C. (2004). Fundamentals of performance technology: A guide to improving people, process, and performance, Second Edition. Washington, DC: International Society for Performance Improvement. Pershing J. A. (Ed.). (2006). Handbook of human performance technology (3rd Ed.). San Francisco: JosseyBass.
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 20
Project	1	% 45
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 20
PERCENTAGE OF FINAL WORK		% 80
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	90	90
Quizzes	1	10	10
Final	1	50	50
Total Workload			192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2