PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5009	Human Performance Technology	Spring Fall	3	0	3	12

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YAVUZ SAMUR
Recommended Optional Program Components:	None
Course Objectives:	The overall course objectives are: Examine basic concepts and principles of human performance technology Describe the models used in human performance technology. Examine the systematic approach to the analysis, design, development, implementation and evaluation of performance improvement interventions (performance support systems, job analysis/work design, personal development, human resource development, organizational communication, organizational design and development, financial systems)

Learning Outcomes

The students who have succeeded in this course;
1. to be able to discuss key concepts and terminology in human performance improvement
2. to be able to discuss the domain, origins, and key figures of human performance technology
3. to be able to distinguish between instructional technology and performance technology.
4. to be able to discuss the elements of selected human performance technology models.
5. to be able to explain a procedure for conducting a needs assessment and a cause analysis
6. to be able to examine the systematic approach to the analysis, design, development, implementation and evaluation of performance improvement interventions
7. to be able to discuss emerging trends in human performance technology
8. to be able to discuss selected strategies and tactics for performance improvement.

Course Content

Bu ders Insan Performans Teknolojisi alanina giriş niteliğindedir. İnsan performansı, insan performansı sistem modelleri ile ilgili temel kavram ve prensipleri ve insan performans modelleri ile ilgili problemleri inceler. Özellikle de bu derste performans geliştirme uygulamalarını (performans destek sistemleri, iş analizi, iş tasarımı, bireysel gelişim, insan kaynakları gelişimi, organizasyon iletişimi, organizasyon tasarımı ve gelişimi, finansal sistemler) derinlemesine analiz etme vurgulanmaktadır.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Overview
2)	What is Human Performance Technology?
3)	Human Performance Technology Models and Innovation
4)	Human Performance Technology Models
5)	Performance Analysis - Defining the problem or opportunity (Organization analysis, Environmental Analysis, Gap Analysis)
6)	Cause Analysis and Technology foresight and forecasting
7)	HPT Tools and Strategies
8)	Perspectives on HPT
9)	Teknoloji ve Öğrenme
10)	Shift from Training to Performance, Motivation, Performance Support Systems
11)	Design and manage HPT course project
12)	Technology Assessment
13)	Project Work & Project Presentations
14)	Project Presentations

Sources

Course Notes / Textbooks:	Van Tiem, D.M., Moseley, J.L. and Dessinger, J.C. (2004). Fundamentals of performance technology: A guide to improving people, process, and performance, Second Edition. Washington, DC: International Society for Performance Improvement. Pershing J. A. (Ed.). (2006). Handbook of human performance technology (3rd Ed.). San Francisco: JosseyBass.
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	1	% 20
Project	1	% 45
Final	1	% 35
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 20
PERCENTAGE OF FINAL WORK		% 80
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Project	1	90	90
Quizzes	1	10	10
Final	1	50	50
Total Workload			192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.