PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5006	Project Management in Educational Technology	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ŞİRİN KARADENİZ ORAN
Recommended Optional Program Components:	None
Course Objectives:	To introduce knowledge and principles of project management. Planning and developing ICT in education projects using MS-Project software.

Learning Outcomes

The students who have succeeded in this course;
At the end of this course, students will be able to;
o Define purpose of project management (PM),
o Define project planning procedures,
o Explain project life cycle,
o Define roles of project manager and team members,
o Define a project scope,
o Apply time management,
o Gain knowledge and skills for team management,
o Plan and develop ICT in education project using Ms-Project,
o Recognize the foundations which support ICT in education projects,
o Develop group-process skills to work productively in a team.

Course Content

Relation between program and project, need for the project, project characteristics, project management (PM), planning phases of PM (Starting, Planning, Executing, Control and Closing), importance of planning, scope, cost and time management, different planning approaches, cost estimate methods, diverse planning tools, team management in projects. MS-Project program; planning and developing projects using MS-Project on usage of ICT efficiently in education for TUBITAK, EU, UNESCO, WorldBank, MoNE (MEB), SPO (DPT), public and private sector.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Project Management and Entrepreneurship
2)	Project Management Process Groups
3)	Proje Entegrasyon Yönetimi	Project sponsor report
4)	Project Scope Management	Project kickoff meeting report
5)	Project Time Management
6)	Project Time Management
7)	Project Cost Management	Project charter report
8)	Project Cost Management
9)	Introduction to Ms-Project
10)	Scope, time, team and cost management using Ms-Project
11)	Scope, time, team and cost management using Ms-Project
12)	Scope, time, team and cost management using Ms-Project
13)	Entrepreneurship and Innovation in Projects
14)	Developing a project using Ms-project software

Sources

Course Notes / Textbooks:	“Proje yönetimi bilgi birikimi kılavuzu (PMBOK kılavuzu) (2009). İstanbul : Proje Yönetim Mesleği İlkeleri Teknikleri ve Rotası Derneği (PMİ TR)”
References:	“Schwalbe, K. (2007). Information Technology Project Management, 5.Edt, Canada: Thomson Course Technology..”

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Presentation	2	% 20
Project	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Presentations / Seminar	2	12	24
Project	1	100	100
Homework Assignments	2	12	24
Total Workload			190

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.