PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EDT5001	Educational Technology Field, Theory and Profession	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YAVUZ SAMUR
Course Lecturer(s):	Dr. Öğr. Üyesi YAVUZ SAMUR Dr. Öğr. Üyesi ENİSA MEDE
Recommended Optional Program Components:	None
Course Objectives:	The course provides you with the foundational and working knowledge necessary to initiate steps toward becoming a professional in the field of educational technology. You will explore different aspects of the field, including the assets, opportunities and career paths in educational technology.

Learning Outcomes

The students who have succeeded in this course;
When successfully complete the course, students will be able to:
• describe the history and foundations of the field
• relate learning technologies to learning theories
• define educational technology and distinguish among its components and related fields (e.g., information technology, instructional design, knowledge representation, human performance technologies)
• initiate steps toward becoming a professional in the field of educational technology
• Discuss learner and learning environment characteristics and relate those with potential application of educational technologies
• Design a (for an information technology based lesson) storyboard for a given a set of learning problems, and discuss the components of the interface in relation to major learning theories.
• Construct arguments over technology use in solving a learning problem

Course Content

The evolution of technology; the concept of education; technology and education-society-economy relations; the relationship between education and informatics; educational technology as a discipline; theories, concepts and principles in educational technology; the historical development of educational technology and its future; learning theories applied to any learning issue and problem

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Schooling and technology
2)	Education as system and place of educational technology as a component
3)	Major learning theories and relations with educational technology
4)	Technology applications in learning environments (i.e., conventional and emerging tools and mediums)
5)	Technology applications in learning environments (i.e., tutorials, simulations, microworlds, ITSs)
6)	Learning problems and learning environments
7)	Learning environments and interaction design
8)	Components of Instructional design
9)	Instructional design models
10)	Educational technology research examples_1
11)	Educational technology research examples_2
12)	Educational technology research examples_3
13)	Creating technology based learning environments
14)	Assesment and evaluation in technology based learning environments

Sources

Course Notes / Textbooks:	-
References:	-

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	2	% 50
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 20
PERCENTAGE OF FINAL WORK		% 80
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.