PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC1001	Methodology of Social Sciences	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. PINAR MELİS YELSALI PARMAKSIZ
Course Lecturer(s):	Assoc. Prof. ULAŞ SUNATA ÖZDEMİR Prof. Dr. AYŞE NİLÜFER NARLI Dr. Öğr. Üyesi AYŞEGÜL AKDEMİR
Recommended Optional Program Components:	"."
Course Objectives:	This course aims to explain the scientific approaches in Social Sciences. The meaning of science, scientific approaches, methodologies of research and issues of ethics are among the main subjects of this course.

Learning Outcomes

The students who have succeeded in this course;
By the end of the course, students will be able to;

1. Recognise main methodological approaches.
2. Understand the relationship between theory and methodology.
3. Understand a variety of methods of social research.
4. Understand ethical issues in social research.
5. Start designing a research project.

Course Content

This course discusses different ways of doing research in social sciences, defines research and analyses methods and teaches the practical use of research methods.

This course also aims to provide the students basic tenets of methodology in social sciences and to assist them using them in reading the existing sociological research and by using those in designing and conducting their own research projects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and course outline
2)	Science and Research	Weekly readings
3)	Major Types of Social Research	Weekly readings
4)	Theory and Research & Meaning of Methodology	Weekly readings
5)	Quiz
6)	The Ethics of Social Research & Literature Review	Weekly readings
7)	Qualitative and Quantitative Research Design	Weekly readings
8)	Qualitative and Quantitative Measurements	Weekly readings
9)	Qualitative and Quantitative Measurement	Weekly readings
10)	Quiz
11)	Review of subjects
12)	Research Proposal Final Project Presentations
13)	Research Proposal Final Project Presentations
14)	Research Proposal Final Project Presentations

Sources

Course Notes / Textbooks:	Reading materials will be given weekly
References:	Bailey, Kenneth D.. Methods of Social Research. Neuman, Lawrence W.. Social Research Methods: Qualitative and Quantitative Approaches.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Quizzes	2	% 40
Presentation	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Presentations / Seminar	1	25	25
Project	1	35	35
Midterms	1	2	2
Final	1	2	2
Total Workload			190

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.