PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
LSK2008 | Container Systems and Management | Fall | 2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi MEHMET SITKI SAYGILI |
Course Lecturer(s): |
Dr. Öğr. Üyesi MEHMET SITKI SAYGILI |
Recommended Optional Program Components: | There aren't any optional program components. |
Course Objectives: | To teach container terminal system components, terminal operations and operations planning processes. |
The students who have succeeded in this course; -The students learn concepts related to the development of container transport and container transportation. -The students comprehend handling tools and systems in container terminals -The students learn Long-medium-short-term planning. -The students learn ship operations, field operations and hinterland operations. -The students learn operation planning processes. -The students analyze operational planning processes and work flow. -The students learn the factors of the productivity of container handling. -The students define container terminal logistics. -The students analyze the problems encountered in the planning of operations in container terminals. -The students learn and apply optimization techniques used in the planning of operations. |
Related concepts of maritime transport and container transportation. New trends in container transport and the development of container transport. Intermodal transportation system and the function container terminals in this system. |
Week | Subject | Related Preparation |
1) | Related concepts of maritime transport and container transportation | Students will be directed to the some preparation about the forthcoming subject one week before. |
2) | New trends in container transport and the development of container transport. | Students will be directed to the some preparation about the forthcoming subject one week before. |
3) | Intermodal transportation system and the function container terminals in this system. | Students will be directed to the some preparation about the forthcoming subject one week before. |
4) | Container terminal systems and subsystems, handling equipment and material handling systems used in the terminal. | Students will be directed to the some preparation about the forthcoming subject one week before. |
5) | Container terminal systems and subsystems, handling equipment and material handling systems used in the terminal | Students will be directed to the some preparation about the forthcoming subject one week before. |
6) | Container terminal operations; ship operations, field operations, hinterland operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
7) | Container terminal operations; ship operations, field operations, hinterland operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
8) | Container terminal operations; ship operations, field operations, hinterland operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
9) | Container terminal operations; ship operations, field operations, hinterland operations | Students will be directed to the some preparation about the forthcoming subject one week before. |
10) | Long-medium-short-term planning of operation in container terminals and the encountered in problems. | Students will be directed to the some preparation about the forthcoming subject one week before. |
11) | Long-medium-short-term planning of operation in container terminals and the encountered in problems. | Students will be directed to the some preparation about the forthcoming subject one week before. |
12) | Methods and optimization techniques used in the planning of terminal operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
13) | Methods and optimization techniques used in the planning of terminal operations. | Students will be directed to the some preparation about the forthcoming subject one week before. |
14) | Operations of port security. | Students will be directed to the some preparation about the forthcoming subject one week before. |
Course Notes / Textbooks: | Ders notları bulunmamaktadır (There aren't any course notes). |
References: | -Murat ERDAL, Konteyner Deniz ve Liman İşletmeciliği - Edt. Langevin, A., Riopel, D., Logistics Systems: Design and Optimization - Edt. Günther, Hans-Otto; Kim, Kap Hwan, Container Terminals and Automated Transport Systems -Lowe, D., Intermodal Freight Transport |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 5 |
Homework Assignments | 4 | % 10 |
Midterms | 1 | % 35 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 14 | 4 | 56 |
Homework Assignments | 4 | 4 | 16 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 103 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |