PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
LSK2008	Container Systems and Management	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi MEHMET SITKI SAYGILI
Course Lecturer(s):	Dr. Öğr. Üyesi MEHMET SITKI SAYGILI
Recommended Optional Program Components:	There aren't any optional program components.
Course Objectives:	To teach container terminal system components, terminal operations and operations planning processes.

Learning Outcomes

The students who have succeeded in this course;
-The students learn concepts related to the development of container transport and container transportation.
-The students comprehend handling tools and systems in container terminals
-The students learn Long-medium-short-term planning.
-The students learn ship operations, field operations and hinterland operations.
-The students learn operation planning processes.
-The students analyze operational planning processes and work flow.
-The students learn the factors of the productivity of container handling.
-The students define container terminal logistics.
-The students analyze the problems encountered in the planning of operations in container terminals.
-The students learn and apply optimization techniques used in the planning of operations.

Course Content

Related concepts of maritime transport and container transportation.
New trends in container transport and the development of container transport.
Intermodal transportation system and the function container terminals in this system.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Related concepts of maritime transport and container transportation	Students will be directed to the some preparation about the forthcoming subject one week before.
2)	New trends in container transport and the development of container transport.	Students will be directed to the some preparation about the forthcoming subject one week before.
3)	Intermodal transportation system and the function container terminals in this system.	Students will be directed to the some preparation about the forthcoming subject one week before.
4)	Container terminal systems and subsystems, handling equipment and material handling systems used in the terminal.	Students will be directed to the some preparation about the forthcoming subject one week before.
5)	Container terminal systems and subsystems, handling equipment and material handling systems used in the terminal	Students will be directed to the some preparation about the forthcoming subject one week before.
6)	Container terminal operations; ship operations, field operations, hinterland operations.	Students will be directed to the some preparation about the forthcoming subject one week before.
7)	Container terminal operations; ship operations, field operations, hinterland operations.	Students will be directed to the some preparation about the forthcoming subject one week before.
8)	Container terminal operations; ship operations, field operations, hinterland operations.	Students will be directed to the some preparation about the forthcoming subject one week before.
9)	Container terminal operations; ship operations, field operations, hinterland operations	Students will be directed to the some preparation about the forthcoming subject one week before.
10)	Long-medium-short-term planning of operation in container terminals and the encountered in problems.	Students will be directed to the some preparation about the forthcoming subject one week before.
11)	Long-medium-short-term planning of operation in container terminals and the encountered in problems.	Students will be directed to the some preparation about the forthcoming subject one week before.
12)	Methods and optimization techniques used in the planning of terminal operations.	Students will be directed to the some preparation about the forthcoming subject one week before.
13)	Methods and optimization techniques used in the planning of terminal operations.	Students will be directed to the some preparation about the forthcoming subject one week before.
14)	Operations of port security.	Students will be directed to the some preparation about the forthcoming subject one week before.

Sources

Course Notes / Textbooks:	Ders notları bulunmamaktadır (There aren't any course notes).
References:	-Murat ERDAL, Konteyner Deniz ve Liman İşletmeciliği - Edt. Langevin, A., Riopel, D., Logistics Systems: Design and Optimization - Edt. Günther, Hans-Otto; Kim, Kap Hwan, Container Terminals and Automated Transport Systems -Lowe, D., Intermodal Freight Transport

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 5
Homework Assignments	4	% 10
Midterms	1	% 35
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	4	56
Homework Assignments	4	4	16
Midterms	1	1	1
Final	1	2	2
Total Workload			103

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.