| Week |
Subject |
Related Preparation |
| 1) |
General structure of air transportation and general definitions. |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 2) |
Air transportation sector, regulatory and supervisor company and organizations of sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 3) |
Organizational structure of airway transportation companies, functional management, assignment and responsibility of departments and interdepartmental coordination, division of labor and specialization |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 4) |
Historical improvement of civil air transportation and deregulation |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 5) |
Growth and alliance at air transportation sector, developments at air transportation sector in European Union, merger and reconstruction at private air transportation corporations |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 6) |
Privatization applications at air transportation sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 7) |
Investment thrust at air transportation sector. |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 8) |
Financing at air transportation sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 9) |
Tariff planning at air transportation sector, pricing at passenger and cargo transportation, liner services and route planning |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 10) |
Marketing and reservation, service planning at air transportation, electronic services (e-ticket, e-reservation), customer relationship management, things to do for customer satisfaction |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 11) |
Fleet planning at air transportation, fleet management, plane investments, finance tools for investments, financing methods with equity capitals, financing methods with foreign assets |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 12) |
Human resource applications and controlling of operations, assignment and liability of human resource department, motivation of employee, culture of a institution-enterprise-organization, coordination of operation process |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 13) |
Transportation of special cargoes with airways, dangerous goods, medicine, fresh flowers, livestock, periodicals |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| 14) |
Analyzing and developments of Turkish civil aviation sector |
Students will be directed to do some preparation about the forthoming subjects one week before. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
