ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
DIS2003 | International Economics | Spring Fall |
2 | 0 | 2 | 3 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor AYBİKE ELİF BOLCAN |
Course Lecturer(s): |
Instructor AYBİKE ELİF BOLCAN Dr. Öğr. Üyesi MEHMET SITKI SAYGILI |
Recommended Optional Program Components: | This course does not have any recommended optional components. |
Course Objectives: | The object of the course is to provide knowledge to Foreign Trade program students about theories of international trade and ability to analyze effects of political economy, economical consequences with the concepts of foreign exchange transactions, capital flows and balance of payments. |
The students who have succeeded in this course; 1.Find answer to the questions of why countries make trade with each other, what are the components of foreign trade and in which prices foreign trade can be done 2.Identify policies,objectives and instruments of foreign trade 3.Have theoretical knowledge about foreign exchange market 4.Are able to analyze the formation of exchange rate 5.Have knowledge about balance of payment accounts 6.Are able to analyze the causes of balance of payments disequilibrium 7.Are able to analyze the policies of balance of payments deficits 8.Have knowledge about counterpoising balance of payments 9.Have knowledge about international capital flows 10.Have theoretical knowledge about internatonal monetary and capital markets |
Issues such as foreign trade operations, policies of production factors, effects on foreign economic relations on development, international economic mergers and world monetary system is included in the context of this course. |
Week | Subject | Related Preparation |
1) | Analysis of international trade theory: Theory of competitive advantage | None |
2) | International trade theory: Analysis with supply and demand factors | Review of previous lesson |
3) | Factor endowment (Heckscher-Ohlin) theory | Review of previous lesson |
4) | Foreign trade policy | Review of previous lesson |
5) | Customs tariffs | Review of previous lesson |
6) | Non-tariff instruments of trade policy | Review of previous lesson |
7) | The liberalization of world trade | Review of previous lesson |
8) | Globalization and economic mergers | Review of previous lesson |
9) | European Union | Review of previous lesson |
10) | Analysis of the currency market | Review of previous lesson |
11) | Balance of payments | Review of previous lesson |
12) | Equivalance of balance of payments | Review of previous lesson |
13) | International monetary system | Review of previous lesson |
14) | Economic development and foreign trade policies | Review of previous lesson |
Course Notes / Textbooks: | Halil SEYİDOĞLU (2009), Uluslar arası İktisat: Teori, Politika ve Uygulama, Güzem Can Yayınları, İSTANBUL |
References: | Bu derste başka kaynak kullanılmamaktadır. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 2 | 28 |
Study Hours Out of Class | 12 | 4 | 48 |
Presentations / Seminar | 11 | 1 | 11 |
Homework Assignments | 2 | 5 | 10 |
Midterms | 1 | 1 | 1 |
Final | 1 | 2 | 2 |
Total Workload | 100 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |