PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
DIS2003	International Economics	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor AYBİKE ELİF BOLCAN
Course Lecturer(s):	Instructor AYBİKE ELİF BOLCAN Dr. Öğr. Üyesi MEHMET SITKI SAYGILI
Recommended Optional Program Components:	This course does not have any recommended optional components.
Course Objectives:	The object of the course is to provide knowledge to Foreign Trade program students about theories of international trade and ability to analyze effects of political economy, economical consequences with the concepts of foreign exchange transactions, capital flows and balance of payments.

Learning Outcomes

The students who have succeeded in this course;
1.Find answer to the questions of why countries make trade with each other, what are the components of foreign trade and in which prices foreign trade can be done
2.Identify policies,objectives and instruments of foreign trade
3.Have theoretical knowledge about foreign exchange market
4.Are able to analyze the formation of exchange rate
5.Have knowledge about balance of payment accounts
6.Are able to analyze the causes of balance of payments disequilibrium
7.Are able to analyze the policies of balance of payments deficits
8.Have knowledge about counterpoising balance of payments
9.Have knowledge about international capital flows
10.Have theoretical knowledge about internatonal monetary and capital markets

Course Content

Issues such as foreign trade operations, policies of production factors, effects on foreign economic relations on development, international economic mergers and world monetary system is included in the context of this course.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Analysis of international trade theory: Theory of competitive advantage	None
2)	International trade theory: Analysis with supply and demand factors	Review of previous lesson
3)	Factor endowment (Heckscher-Ohlin) theory	Review of previous lesson
4)	Foreign trade policy	Review of previous lesson
5)	Customs tariffs	Review of previous lesson
6)	Non-tariff instruments of trade policy	Review of previous lesson
7)	The liberalization of world trade	Review of previous lesson
8)	Globalization and economic mergers	Review of previous lesson
9)	European Union	Review of previous lesson
10)	Analysis of the currency market	Review of previous lesson
11)	Balance of payments	Review of previous lesson
12)	Equivalance of balance of payments	Review of previous lesson
13)	International monetary system	Review of previous lesson
14)	Economic development and foreign trade policies	Review of previous lesson

Sources

Course Notes / Textbooks:	Halil SEYİDOĞLU (2009), Uluslar arası İktisat: Teori, Politika ve Uygulama, Güzem Can Yayınları, İSTANBUL
References:	Bu derste başka kaynak kullanılmamaktadır.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	12	4	48
Presentations / Seminar	11	1	11
Homework Assignments	2	5	10
Midterms	1	1	1
Final	1	2	2
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.