PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BVS2016	Financial Investment Tools	Spring Fall	1	2	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor CEM KARTAL
Recommended Optional Program Components:	To be able to define financial markets and financial tools,to understand main differences among different money and capital markets instruments,
Course Objectives:	The aim of the course is to let the students understand financial instruments and the evaluation methods used by SPK.

Learning Outcomes

The students who have succeeded in this course;
1. to be able to define financial markets and financial tools,
2. to understand main differences among different money and capital markets instruments,
3. to follow the monetary and capital markets and relation legistlations,
4. to be able to describe financial institutions and the their activities,
5. to understand the developments in financial markets and their effects,
6. to gain the ability of effective use of money and capital market instruments,
7. to understand the main concepts of Interest and can the calculation of risk returns.
8. to act by ethical and gained professional values.

Course Content

Financial Markets, Equities Operations, Bond Transactions, Exchange Markets, Forward Operations, Option Market Operations, Applications, Futures markets, Swap Transactions, Other Types of Securities, Gold and foreign exchange markets, Interactions of Investment Instruments.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Financial Markets	Students are given the course materials a week before.
2)	Equities Operations	Students are given the course materials a week before.
3)	Bond Transactions	Students are given the course materials a week before.
4)	Exchange Markets	Students are given the course materials a week before.
5)	Forward Operations	Students are given the course materials a week before.
6)	Option Market Operations	Students are given the course materials a week before.
7)	Applications
8)	Futures markets	Students are given the course materials a week before.
9)	Swap Transactions	Students are given the course materials a week before.
10)	Other Types of Securities-1	Students are given the course materials a week before.
11)	Other Types of Securities-2	Students are given the course materials a week before.
12)	Other Types of Securities-3	Students are given the course materials a week before.
13)	Gold and foreign exchange markets	Students are given the course materials a week before.
14)	Interactions of Investment Instruments	Students are given the course materials a week before.

Sources

Course Notes / Textbooks:	KORKMAZ, T., CEYLAN, Ali, Sermaye Piyasası ve Menkul Değer Analizi, Ekin Kitabevi, Bursa. CEYLAN, Ali(2004), İşletmelerde Finansal Yönetim, Ekin Kitap Evi, Bursa.
References:	Aksoy,Ahmet , Tanrıöven,Cihan, Sermaye Piyasası Yatırım Araçları ve Analizi,Seçkin Yayıncılık.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	4	% 10
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	10	30
Homework Assignments	12	50
Midterms	1	2
Final	4	8
Total Workload		118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.