Market structure of banking and insurance sector, Characteristics and marketing of banking services, Planning and strategies for banking services, Determination of the price of bank services, Distribution activities in the services of the Bank, Promotion activities of the bank services, Applications, Insurance marketing, services, features, Case study, Insurance services, marketing planning, Determining the price of insurance services, Distribution activities in the insurance services, Promotion activities of the insurance services, Case study
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| Week |
Subject |
Related Preparation |
| 1) |
Market structure of banking and insurance sector |
Students are given the course materials a week before. |
| 2) |
Characteristics and marketing of banking services |
Students are given the course materials a week before. |
| 3) |
Planning and strategies for banking services |
Students are given the course materials a week before. |
| 4) |
Determination of the price of bank services |
Students are given the course materials a week before. |
| 5) |
Distribution activities in the services of the Bank |
Students are given the course materials a week before. |
| 6) |
Promotion activities of the bank services |
Students are given the course materials a week before. |
| 7) |
Insurance marketing, services, features |
Students are given the course materials a week before. |
| 8) |
Practical Applications |
|
| 9) |
Case study |
Students are given the course materials a week before. |
| 10) |
Insurance services, marketing planning |
Students are given the course materials a week before. |
| 11) |
Determining the price of insurance services |
Students are given the course materials a week before. |
| 12) |
Distribution activities in the insurance services |
Students are given the course materials a week before. |
| 13) |
Promotion activities of the insurance services |
Students are given the course materials a week before. |
| 14) |
Case study |
Students are given the course materials a week before. |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being able to identify problems and ask right questions |
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| 2) |
Having problem solving skills and developing necessary analytical attitude |
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| 3) |
Comprehending theoretical arguments along with counter arguments in detail |
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| 4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
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| 5) |
Applying theoretical concepts in project planning |
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| 6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
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| 7) |
Increasing efficiency rate in business environment |
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| 8) |
Developing innovative and creative solutions in face of uncertainty |
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| 9) |
Researching to gather information for understanding current threats and opportunities in business |
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| 10) |
Being aware of the effects of globalization on society and business while deciding |
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| 11) |
Possessing digital competence and utilizing necessary technology |
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| 12) |
Communicating in at least one foreign language in academic and daily life |
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| 13) |
Possessing managing skills and competence |
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| 14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
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| 15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
