PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BVS2005	Foreign Exchange Transactions in Banking	Spring Fall	2	0	2	3

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SERAP GÖKSU
Recommended Optional Program Components:	There are no program components.
Course Objectives:	The object of the course is to provide students to have knowledge and analysing ability about foreign exchange terms, transactions and bills, international payment terms, foreign currency loans and non-cash loans.

Learning Outcomes

The students who have succeeded in this course;
1.Have knowledge about the context of banking and foreign exchange transactions legislation.
2.Have knowledge about foreign exchange terms, transactions and bills.
3.Have knowledge and analysing ability about international payment methods.
4.Able to comprehend foreign currency loans and non-cash loans.

Course Content

Basic concepts and aplications of foreign exchange terms, transactions and bills, international payment terms, foreign currency loans and non-cash loans.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Description of foreign exchange transactions
2)	Terms of foreign xchange transactions
3)	Foreign exchange applications
4)	Foreign exchange accounts, Arbitrage dealings
5)	Bill of exchange - I
6)	Bill of exchange - II
7)	İnternational payment terms - Advance payment
8)	International payment terms - CAG
9)	International payment terms - CAD
10)	International payment terms - Letter of credits
11)	Practise for international payment terms
12)	Foreign currency loan
13)	Non-cash loans
14)	Invisible items

Sources

Course Notes / Textbooks:	1.Kambiyo İşlemleri ve Bankacılık, Celalettin Cantekin, Ocak 2015, Seçkin Kitabevi. 2.Dış Ticarette Akreditif, Riskler ve UCP, Abdurrahman Özalp, Türkmen Kitabevi.
References:	Konularla ile ilgili güncel haberler.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 5
Application	2	% 5
Midterms	1	% 30
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	20	9	180
Midterms	1	1	1
Final	1	2	2
Total Workload			225

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.