PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BVS2003	Fund Management in Banking and Insurance	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor SERAP GÖKSU
Recommended Optional Program Components:	There are no program components.
Course Objectives:	Financial management, financial markets, promote the management of banks and insurance funds

Learning Outcomes

The students who have succeeded in this course;
1. Define Financial Markets and Institutions.
2. Explan the function of Central Bank .
3. Explain Banking Risks.
4. Able to explain Exchange Rate Systems and eurocurrency markets
5. Calculate the interest on term deposits
6. Able to explain the management of funds of insurance companies
7. Recognize the private pension system and pension investment funds

Course Content

Financial Markets and Institutions, Sources of Funds of Banks, Bank Money Creation Process,Use of Banks and Loans Fund,The role of the Central Bank and the financial system
Banking Risks, Repeating courses and Midterm Exam
Exchange Rate Systems,Eurocurrency markets, Eurobond Markets
Term Structure of Interest Rates and Interest Rates
Insurance companies and fund-raising process. Uses of funds
The functioning of the Private Pension System and pension funds

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Financial Markets
2)	Treasury Management
3)	TL Management
4)	Central Bank and Interbank Market
5)	Interbank Markets
6)	Over the Counter Markets
7)	Pricing of Treasury Bonds
8)	Fixed Income Securities
9)	Pricing of Fixed Income Securities
10)	Derivative Markets- Forward and Futures
11)	Derivative Markets- Options
12)	Risk Management
13)	Types of Risks- Market Risks, Credit Risks, Operational Risks
14)	Fund raising process of insurance companies Pension Funds

Sources

Course Notes / Textbooks:	Finansal Piyasalar ve Kurumlar, Frederic Mıshkin,(çeviri)Prof Dr. İlyas Şıklar, Prof Dr. Ahmet Çakmak, Yrd Doç. Dr. Suat Yavuz Finansal Ekonomi, Muharrem Afşar, Aslı Afşar
References:	www.bist.gov.tr, www.tcmb.gov.tr www.tbb.org.tr, www. tsrsb.org.tr, www.egm.org.tr, www.spk.gov.tr

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Presentations / Seminar	2	5	10
Homework Assignments	2	5	10
Midterms	1	1	1
Final	1	2	2
Total Workload			121

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.