| Week |
Subject |
Related Preparation |
| 1) |
Historical development of banking in the world and our country. The Turkish banking in Republic period. |
|
| 2) |
The definition of the banking and the basic concepts of the insurance |
|
| 3) |
Bank systems
Types of banks |
|
| 4) |
Central Bank Of The Republic Of Turkey
Banking Regulation and Supervision Agency (BRSA)
Saving Deposit Insurance Fund (SIF) |
|
| 5) |
Supervision of banks;
The Banks Association of Turkey
The Participation Banks Association of Turkey
|
|
| 6) |
Basic features and the of Turkish Banking system
the major problems of banking sector
|
|
| 7) |
Banking crises and restructuring. |
|
| 8) |
Banking products and services |
|
| 9) |
Risks and types of risks, risk managements.
The definition of the insurance, its functions and the basic concepts of the insurance. The basic principles of insurance.
|
|
| 10) |
The birth of the insurance, its historical development in the world and our country. The functioning of the insurance system. |
|
| 11) |
Segmentation of the insurance, conducted by the goverment insurance, private insurance and guarantees given.
Intermediaries of the insurance |
|
| 12) |
Determination of the price of insurance for life and non-life insurances. The factors that effect price level. |
|
| 13) |
The establishment of the insurance contract and the obligations of the parts in the contracts. Applications for exemptions and the time- limit. |
|
| 14) |
General condition of the insurance industry in our country and the world, its place inthe economy. |
|
| Course Notes / Textbooks: |
Dr. Mehmet Takan, Dr. Melek Acar Boyacıoğlu, BANKACILIK-teori uygulama yöntem
Prof. Dr. Enver Alper Güvel- Av. Afitap Öndaş Güvel, SİGORTACILIK
|
| References: |
ŞENDOĞDU, A.ASLAN, Bankacılığa Giriş, Nobel Yayınları,MESTEK Seri No:54 Ankara,2006
KAYA, Feridun, Sigortacılık, Beta Basım Yayım , İstanbul, 2011 |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
