BUSINESS ADMINISTRATION (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IST2004	Electronic Commerce	Spring	3	0	3	5

Basic information

Language of instruction:	Turkish
Type of course:	Must Course
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor CEM KARTAL
Course Lecturer(s):	Dr. Öğr. Üyesi İLKAY TURAN Dr. Öğr. Üyesi ÖZGÜR ERKUT ŞAHİN Dr. Öğr. Üyesi MEHMET SITKI SAYGILI
Recommended Optional Program Components:	Able to make marketing and promotion on internet.
Course Objectives:	The objective of this course is to understanding answers of this questions: -what sources of competitive advantage are most important in a digital economy? – How should the web page be constructed? – What is the importance of digital economy in the future?

Learning Outcomes

The students who have succeeded in this course;
1.Able to access a broad range of internet tools.
2.Able to evaluate business models and applications.
3.Able to develop business plan on internet.
4.Able to make marketing and promotion on internet.

Course Content

Internet is reshaping the field of marketing in many ways and providing companies a new business environment. The course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing. This course also provides deep insights about e-marketing mix and e-business models.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	New economy concept
2)	Direct Marketing Concept, Direct Marketing Strategies and History of Internet.
3)	Internet Marketing Definition and Characteristics
4)	Structural Considerations for E-Marketing and E-Commerce , Internet Protocols.
5)	Advantages and Disadvantages Of Internet for marketing and commerce and developing business models for e-commerce
6)	Creating 4P Practices on the Internet
7)	Marketing Communication via Internet.
8)	Developing Marketing Strategies on Internet.
9)	On-Line Shopping patterns and consumer behavior on line shopping
10)	Challenges for e-commerce and internet marketing
11)	Marketing research on e-commerce
12)	Digital advertising implications Digital Promotion alternatives
13)	Services Marketing via Internet
14)	Security of E-Commerce , Problems of protection of customer privacy.

Sources

Course Notes / Textbooks:	1-İnternette Pazarlama Dr. Ramazan Aksoy 2009 2-Elektronik Ticaret Gazanfer Erbaşlar, Şükrü Dokur 2009 3-Elektronik Ticaret ve Elektronik İş Yrd. Doç. Dr. Erkan Akar 4-Dr. Cantürk Kayahan 2009 İşletmelerarası Elektronik Ticaret Doç. Dr. İbrahim Kırcova 2001
References:	Ward Hanson (2000), Principles of Internet Marketing, South Western College Publishing.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 5
Presentation	1	% 5
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	12	3	36
Homework Assignments	1	19	19
Midterms	1	1	1
Final	1	2	2
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	He/she applies theoretical business management knowledge on business life.	3
2)	He/she uses business management function and applies and follows new management technics.
3)	He/she performs legal responsibilities of business, follows and applies legislation.	3
4)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.	5
5)	He/she determines, analyses and solves problems that appear in vocational applications.
6)	He/she manages business finance, analyses business financial situation, and solves financial problems.
7)	He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims.
8)	He/she can understand production and marketing functions as a whole, applies new production and marketing techniques.	5
9)	He/she calculates cost, makes entry, prepares and interprets financial statements.
10)	He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond.
11)	He/she follows and applies vocational current and economic developments in national and international area.	2