| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Instructor AYBİKE ELİF BOLCAN |
| Course Lecturer(s): |
Instructor ELİF FINDIK
|
| Recommended Optional Program Components: |
This course does not have any recommended optional components. |
| Course Objectives: |
The aim of this course is to get students comprehend the concept of entrepreneurship and its emergence, the phases of entrepreneurship, types of small businesses, the foundation process of small businesses, management, production, marketing and finance in small businesses, the problems of small businesses and their solutions, entrepreneurship and comprehending the problems to be solved in SMEs. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction and basic concepts of entrepreneurship |
None |
| 2) |
Social and economic significance of entrepreneurship |
Review of previous lesson |
| 3) |
The process to become an entrepreneur, entrepreneurship and its history in Turkey and on the world |
Review of previous lesson |
| 4) |
New business ideas, venture capital and other capital discovery methods |
Review of previous lesson |
| 5) |
Types of entrepreneurship and entrepreneurial culture |
Review of previous lesson |
| 6) |
Stories of successful entrepreneurship |
Review of previous lesson |
| 7) |
Encouraging entrepreneurship in Turkey |
Review of previous lesson |
| 8) |
Function of small business administration |
Review of previous lesson |
| 9) |
New management approaches |
Review of previous lesson |
| 10) |
Production function and production techniques for small business |
Review of previous lesson |
| 11) |
Marketing structure, problems and marketing techniques of small business |
Review of previous lesson |
| 12) |
Functions of human resources and public relations for small business |
Review of previous lesson |
| 13) |
Financing structure, problems and financing techniques of small business |
Review of previous lesson |
| 14) |
Problems and solutions for small business in Turkey |
Review of previous lesson |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
