PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POL5004	Middle East Politics I	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. İSMAİL BURAK KÜNTAY
Recommended Optional Program Components:	Non
Course Objectives:	Students will be exposed to the key historical and theoretical concepts necessary to understand the Middle East as a critical region of the world. The focus will be aslo on the current situation in the Middle East and the U.S.'s role in the region.

Learning Outcomes

The students who have succeeded in this course;
Introduce the academic interest in the Middle East utilizing both historical and theoretical concepts

Understanding the role of ideology and religion, oil in the Middle East

Focuses on the Middle Eastern countries foreign policies

Opportunity to have analytical perspective on the Middle East history and politics and bilateral relations

Designed around specific historical trends and contemporary issues facing the poeple and governments of the region

Course Content

This course explores the Middle East using theoretical and historical approaches. Topics covered include: the legacies of colonialism; the Middle East regional system, the impact of the international system on the middle east, the challenge of security in the region.'

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Overview of the Middle East Region and the United States	Prereading
2)	Historical Perspective: Foreign Involvement in the Middle East	Prereading
3)	Historical Perspective: US Involvement in the Middle East 1833-1946	Prereading
4)	The Foreign Policies of Middle East States	Prereading
5)	The Foreign Policies of Middle East States II	Prereading
6)	The 2003 Iraq War	Prereading
7)	Iran	Prereading
8)	Turkey	Prereading
9)	U.S. Post-September 11Policy in the Middle East	Prereading
10)	The Arab-Israeli Conflict	Prereading
11)	Foreign Policies of Selected Middle Eastern States	Prereading
12)	Evaluating the “Class of Civilizations” Thesis	Prereading
13)	U.S. Democracy Promotion in the Middle East	Prereading
14)	Review	Prereading

Sources

Course Notes / Textbooks:	Required: Diplomacy in the Middle East: The International Relations on Regional and Outside Powers, Ed. By L. Karl Brown 2006
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 40
Project	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	73
Project	1	30
Homework Assignments	10	30
Total Workload		175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.