ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PIH5113	Crisis Communication	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ÇİSİL SOHODOL
Course Lecturer(s):	Assoc. Prof. BURCU EKER AKGÖZ Prof. Dr. ÇİSİL SOHODOL
Recommended Optional Program Components:	None
Course Objectives:	This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done.

Learning Outcomes

The students who have succeeded in this course;
I. define basic terms of crisis communication
II. identify the dimensions of crisis communication
III. explain terms of crises
IV. define types of crisis
V. identify organizational change, total quality management, strategic planning and management
VI. analyze the development of crisis communication
VII. develop pre-crisis strategies and tactics
VIII. develop strategies and tactics for period of crisis and post crisis
IX. define the role of pr in crisis communication
X. explain the process of crisis communication

Course Content

This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is a Crisis?
2)	Conceptual Dimensions of Crises
3)	Terms of Crisis
4)	Types of Crisis
5)	Related Field with Crisis Management
6)	Crisis Management Strategy and Models
7)	Pre-Crisis Management
8)	Period of Crisis and Post-Crisis
9)	Crisis and Media
10)	Crisis Communication and Public Relations
11)	Digital crises
12)	Case Studies
13)	Case Studies
14)	Wrap-up and Disccusion

Sources

Course Notes / Textbooks:	Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır. Course materials will be provided in the beginning of semester.
References:	Crisis Communication Plan Components and Model: Crisis Communication Management Readliness

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	3	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Homework Assignments	9	45
Midterms	7	32
Final	7	35
Total Workload		154

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2