BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5113 | Crisis Communication | Spring Fall |
3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ÇİSİL SOHODOL |
| Course Lecturer(s): |
Assoc. Prof. BURCU EKER AKGÖZ Prof. Dr. ÇİSİL SOHODOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course will give the information about the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government. Also an introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies will be given. A review of key case studies of crisis management will also be done. |
Learning Outcomes
|
The students who have succeeded in this course; I. define basic terms of crisis communication II. identify the dimensions of crisis communication III. explain terms of crises IV. define types of crisis V. identify organizational change, total quality management, strategic planning and management VI. analyze the development of crisis communication VII. develop pre-crisis strategies and tactics VIII. develop strategies and tactics for period of crisis and post crisis IX. define the role of pr in crisis communication X. explain the process of crisis communication |
Course Content
| This course will cover the definitions of crisis, the dimensions, types and terminologies will also be covered. Important steps in crisis management will be examined and analyzed. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | What is a Crisis? | |
| 2) | Conceptual Dimensions of Crises | |
| 3) | Terms of Crisis | |
| 4) | Types of Crisis | |
| 5) | Related Field with Crisis Management | |
| 6) | Crisis Management Strategy and Models | |
| 7) | Pre-Crisis Management | |
| 8) | Period of Crisis and Post-Crisis | |
| 9) | Crisis and Media | |
| 10) | Crisis Communication and Public Relations | |
| 11) | Digital crises | |
| 12) | Case Studies | |
| 13) | Case Studies | |
| 14) | Wrap-up and Disccusion |
Sources
| Course Notes / Textbooks: | Kaynaklar dönem başlangıcında öğrencilere sağlanacaktır. Course materials will be provided in the beginning of semester. |
| References: | Crisis Communication Plan Components and Model: Crisis Communication Management Readliness |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 3 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Homework Assignments | 9 | 45 |
| Midterms | 7 | 32 |
| Final | 7 | 35 |
| Total Workload | 154 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment |