PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5621	Presentation and Speech	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. EBRU ŞULE CANAN SOKULLU
Recommended Optional Program Components:	None
Course Objectives:	This course has the aim of enabling individuals to make better and more efficient speeches. With this course, students will learn to become better presenters, becoming competent and persuasive speakers. Such talents will immensely benefit the individuals in their search for becoming leaders in politics, businesses and other fields.

Learning Outcomes

The students who have succeeded in this course;
With this course,the student will acquire basic competencies of presentation, persuasion and efficient speaking. Such talents will immensely benefit the individuals in their search for becoming leaders in politics, businesses and other fields.

Course Content

Lively and efficient speaking will be studied in detail, which is needed in every fields of life. Also, concepts such as body language and creating a positive image will be analyzed and basic training will be given to students.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Definition of oratory and presentation	Reading
2)	Identifying and analyzing audience	Reading
3)	Speaking Techniques I	Reading
4)	Speaking Techniques II	Reading
5)	Presentation techniques	Reading
6)	Body language	Reading
7)	Mid term	Reading
8)	Image	Reading
9)	Topophobia	Reading
10)	Domain based speech I	Reading
11)	Domain Based Speech II	Reading
12)	Case Study	Reading
13)	Case Study	Reading
14)	Overview	Reading

Sources

Course Notes / Textbooks:	HİTABET ‘KONUŞMA SANATI’ - NEJAT MUALLİMOĞLU ETKİLİ VE GÜZEL KONUŞMA SANATI - SIRRI ER KAZANDIRAN BEDEN DİLİ - Dr. ZÜLFİKAR ÖZKAN
References:	SUNUM - BANU GÖKÇÜL

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	13	48
Study Hours Out of Class	14	81
Midterms	1	2
Final	1	2
Total Workload		175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.