PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BME3980	Information Technologies in Medicine	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. GÖKMEN ALTAY
Recommended Optional Program Components:	None
Course Objectives:	The course introduces basic aspects of medical applications of information technology. Some of the main topics of the course includes medical informatics, electronic health records, patient informatics and web services, online medical resources, search engines, mobile technology, evidence based medicine, examples of clinical practice guidelines, patient safety and technology, electronic prescribing, telemedicine, bioinformatics programs, public archiving , e-forms.

Learning Outcomes

The students who have succeeded in this course;
I. Identify available IT applications in medicines and their role in healthcare delivery.
II. Describe operating principles of IT in medicine.
III. Identify the business, clinical, and educational aspects of IT in medicine.
IV. Explain various techniques and technology employed for assessment in medicine.

Course Content

Overview of Medical Informatics
Electronic Health Records
Patient Informatics
Online Medical Resources
Use of Search Engines
Defines mobile technology
This lecture takes participants through the steps required for Clinical Practice Guidelines.
Patient Monitoring system
Review and Exam
This lecture provides Disease Registries examples
Provides the basics of Patient Safety and Technology.
Operation principles of Electronic Prescribing.
Defines telemedicine services and current applications.
Describes popular bioinformatics programs

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of Medical Informatics
2)	Electronic Health Records
3)	Patient Informatics
4)	Online Medical Resources
5)	Use of Search Engines
6)	Defines mobile technology
7)	This lecture takes participants through the steps required for Clinical Practice Guidelines.
8)	Patient Monitoring system
9)	Review and Exam
10)	This lecture provides Disease Registries examples
11)	Provides the basics of Patient Safety and Technology.
12)	Operation principles of Electronic Prescribing.
13)	Defines telemedicine services and current applications.
14)	Describes popular bioinformatics programs

Sources

Course Notes / Textbooks:	Wootton, R., Craig, J, Patterson, V, Introduction to Telemedicine (2nd ed.), 2006
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	42
Midterms	1	15
Final	1	25
Total Workload		124

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.