PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BME2054	Biomechanics	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi HAKAN SOLMAZ
Course Lecturer(s):	Dr. Öğr. Üyesi HAKAN SOLMAZ
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is; Introduction to the application of mechanical engineering principles to biological materials and systems such as ligaments, tendons, bones, muscles and joints, to demonstrate quantitative and qualitative definitions of the effect of skeletal muscles in relation to human movement, Introduction to engineering analysis of solid bodies, hard and soft tissues, beams, bones in equilibrium

Learning Outcomes

The students who have succeeded in this course;
1. Knows the basic laws of mechanics
2. Learns the concepts of stress and strain in the context of biological tissues.
3. Knows the static and dynamic fundamentals of biomechanics
4. Understands the mechanical properties of bone and muscle tissues.
5. Apply engineering approaches and mechanical principles to solve real problems of the human body.
6. Understands the application of fluid dynamics principles to the blood circulation.

Course Content

Introduction to biomechanics, static, kinematics, kinetics, impulse and momentum, linear and angular motion, body mechanics, stress and strain, soft tissue and mechanical properties of bone.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Biomechanics and History of Biomechanics	None
2)	Linear and Angular Kinematics	None
3)	Linear Motions, Work, Energy and Power	None
4)	Fundamentals of Mechanics and Qualitative Analysis	None
5)	Anatomical Definitions and Muscle Structures	None
6)	Muscle Movements and Skeletal-Muscular System	None
7)	Bone Physiology and Bone Fractures	None
8)	Midterm 1	None
9)	Structure and Mechanical Properties of Joints	None
10)	Mechanics of the Cardiovascular System	None
11)	Fluid Mechanics	None
12)	Midterm 2	None
13)	Human Motion Analysis	None
14)	Human Motion Analysis	None

Sources

Course Notes / Textbooks:	Lecture Notes and Assignments
References:	Duane Knudson, "Fundamentals of Biomechanics", 2nd Edition

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Application	14	2	28
Presentations / Seminar	1	4	4
Project	1	4	4
Homework Assignments	1	4	4
Midterms	1	2	2
Final	1	2	2
Total Workload			72

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.