PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BME3005	Biostatistics	Spring Fall	2	2	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BURCU TUNÇ ÇAMLIBEL
Course Lecturer(s):	Dr. Öğr. Üyesi BURCU TUNÇ ÇAMLIBEL
Recommended Optional Program Components:	None
Course Objectives:	- The course provides an introduction to selected important topics in biostatistical concepts and reasoning. This course represents an introduction to the field and provides a survey of data and data types. Specific topics include tools for describing central tendency and variability in data; methods for performing inference on population means and proportions via sample data; statistical hypothesis testing and its application to group comparisons; issues of power and sample size in study designs; and random sample and other study types; regression analysis, confidence intervals, correlations

Learning Outcomes

The students who have succeeded in this course;
- The students who have succeeded in this course;
I. Interpret statistical results correctly, effectively, and in context.
II. Select an appropriate test for comparing two or more populations, and interpret and explain a p-value
III. Understand the concept of the power of data.
IV. Calculate and interpret confidence intervals for population means and proportions
V. Understand regression analysis and correlation of variables.

Course Content

Design of Experiments, Statistical programming: , Exploratory Data Analysis and Descriptive Statistics, Probability Theory, Sampling Distributions and the Central Limit Theorem, Estimation, Statistical Inference, Contingency tables, Nonparametric Tests, Power and sample size, ANOVA, Correlation and Regression, Logistic regression, Survival Analysis, applications on biological datasets.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to biostatistics
2)	Descriptive Statistics
3)	Probability Theory
4)	Sampling Distributions and the Central Limit Theorem
5)	ANOVA
6)	The Special Case of Two Groups: the t test
7)	Contingency tables, Chi Square Test, z-test
8)	Fisher Exact Test, Relative Risk, Odds Ratio
9)	Power and Sample size
10)	Paired t-test, Repeated Measures of Analysis of Variance, McNemar's Test
11)	Nonparametric Tests: Mann-Whitney Rank-Sum Test, Wilcoxon Signed-Rank Test
12)	Nonparametric Tests: Kruskal-Wallis Test, Friedman Test
13)	Confidence Intervals
14)	Correlation and Regression

Sources

Course Notes / Textbooks:	Primer of Biostatistics, Stanton A. Glantz, McGraw-Hill, 7th Edition Fundamental of Biostatistics, Bernard Rosner, Cengage Learning, 8th Edition
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	5	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Quizzes	5	1	5
Midterms	1	3	3
Final	1	3	3
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.